BluZinc
BluZinc is a transformation growth consultancy founded in 2015, specializing in talent acquisition, interim management, and executive recruitment. Based in multiple countries including the USA and UK, BluZinc has partnered with over 50 client companies spanning various sectors such as wellness, fintech, and eLearning. They emphasize a client-centered approach with a high referral rate, showcasing their commitment to client success and candidate satisfaction through expert consulting and placement services.
Digital • Project Management & Solution Delivery • Advisory & Management Consultancy • Technology Integration • Video
Director of Lifecycle Marketing, CRM, Loyalty, Retention
February 11
BluZinc
BluZinc is a transformation growth consultancy founded in 2015, specializing in talent acquisition, interim management, and executive recruitment. Based in multiple countries including the USA and UK, BluZinc has partnered with over 50 client companies spanning various sectors such as wellness, fintech, and eLearning. They emphasize a client-centered approach with a high referral rate, showcasing their commitment to client success and candidate satisfaction through expert consulting and placement services.
Digital • Project Management & Solution Delivery • Advisory & Management Consultancy • Technology Integration • Video
📋 Description
• Director of Subscriptions, Membership, Retention and Lifecycle Marketing Management, USA Remote. • Oversee strategies and execution to optimize subscription-based revenue streams and retain a loyal customer base. • Collaborate across departments to ensure customer-centric growth and engagement strategies. • Develop and implement subscription, membership, and retention strategies to optimize revenue targets. • Create and execute customer retention plans, including loyalty programs and personalized communications. • Drive subscription and membership sales through innovative pricing models and promotions. • Partner with Marketing, Sales, Product, and Customer Support teams to deliver seamless customer experiences.
🎯 Requirements
• Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred. • 8+ years of experience in subscriptions, memberships, or customer retention roles, preferably in D2C industries. • Proven track record of driving subscription revenue growth and improving customer retention metrics. • Strong understanding of digital marketing, CRM tools, and customer segmentation strategies. • Analytical mindset with expertise in leveraging data to drive decisions. • Excellent leadership, communication, and interpersonal skills. • Experience in AI-powered mobile apps, downloads or CPG sporting goods is a plus.
🏖️ Benefits
• Competitive salary and performance-based bonuses. • Flexible working arrangements (remote). • Comprehensive benefits package, including health insurance and retirement plans. • Professional development and growth opportunities. • Vibrant company culture with a focus on innovation and work-life balance.
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