Head of Demand Generation

5 days ago

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BrainCheck

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Comprehensive cognitive health solutions. Empowering physicians to deliver high-quality, personalized cognitive health.

Concussion • Data Analysis • Health & Wellness

11 - 50

💰 $1.5M Grant on 2022-11

Description

• Lead BrainCheck’s demand generation efforts including prospect, customer, and partner programs • Develop and execute a comprehensive demand generation strategy that aligns with revenue targets • Hands-on leader and end-to-end owner of unique lead generation campaigns including email campaigns, ABM campaigns, search engine marketing, digital advertising, webinars, etc. • Refine and deliver customer journeys, mapping lead generation strategies and targeted content to different stages of the buyer's cycle • Manage marketing automation tools and systems ensuring an optimal martech stack, data growth/infrastructure, as well as streamlined lead processes, delivery, and measurement • Continuously analyze data and metrics to measure the effectiveness of demand generation efforts • Collaborate closely with the sales team and revenue operations team • Act as the company thought leader on demand generation best practices

Requirements

• Bachelor’s degree • 7+ years demonstrated success owning demand generation at a high growth SaaS / software company • Strong leader and self-starter with proven track record of building and scaling demand generation and marketing operations programs • Evidence of success driving increased pipeline and bookings • Ability to balance both strategic and tactical responsibilities; comfortable working as both part of a high-performing team and as an independent performer • Strong experience with automation and CRM platforms including HubSpot and Salesforce • Exceptional ability to prepare, analyze and present recommendations to an executive level audience • Evidence of using data to inform programs that have resulted in demonstrable pipeline growth • Strong written, oral, interpersonal, and cross-functional communication skills • Excellent project management and organizational skills, with the ability to manage multiple tasks and meet deadlines

Benefits

• Generous medical, dental, and vision coverage for full-time employees and their dependents • Flexible time off • Coaching, mentorship, and opportunities for promotion from within • Fast-growing, dynamic company culture