Senior Director of Growth Marketing

November 2

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Description

• Lead a global team of regional and specialized marketing managers (APAC, EMEA, Global Strategic Programs, Global Demand, Channel, Government) to deliver on segmented pipeline and revenue targets. • Drive the effectiveness of strategic integrated GTM campaigns (owned by the Global Programs Manager). • Monitor the go-to-market funnel and perform regular pipeline generation and opportunity behavior analysis in order to determine strategic levers that optimize growth. • Develop the vision and plan for both creating and converting demand through the development of high-impact programs and activity across multiple channels. • Manage the Demand Generation team for optimal dissemination of campaigns across channels, including digital, field and email. • Develop an Account Based Marketing strategy and work with the Global Programs Manager to launch and measure effectiveness of programs. • Work with the rest of our Go-To-Market team to set and achieve marketing KPIs that allow us to meet pipeline and revenue targets, and regularly communicate performance. • Ensure that we hit our booking targets by creating a healthy stream of high quality pipeline opportunities for the go-to-market teams to pursue. • Work with Marketing Operations to implement best-practice processes and tools that allow us to measure and report on KPIs across the marketing funnel, effectively track results, and execute on the marketing plan. • Provide day-to-day support for sales development activities, ensuring that inbound and outbound processes are fully in sync. • Maintain a reliable funnel forecast and drive internal communications around expected results. • Align marketing with sales to ensure demand generation campaigns are synchronized with sales strategies and goals. • Build and manage demand generation campaign calendar, communication, and deliverables.

Requirements

• 8+ years of relevant B2B experience managing global demand generation & operations strategy across online and offline channels. • Marketo, SFDC and 6Sense power user. • 5+ years of direct oversight of marketing operations - managing a full marketing tech stack with a bi-directional sync with SFDC. • Demonstrated success in creating and executing multichannel demand generation campaigns and programs with global experience. • Account Based Marketing knowledge, experience and best practices is a must. • Strong analytical skills with a proven track record in making data-driven decisions to continually optimize performance and determine future investments. • Ability to quickly understand overall business objectives, create a well-aligned marketing strategy and execution plans with clearly defined metrics and KPIs. • Understanding of Revenue Operations and Opportunity Management mechanics. • Strong technical skill with marketing automation, ABM, SFDC, Outreach, 6sense, and Google Analytics. • Strong planning and organizational skills. • Excellent communications skills — both written and verbal. • Strong sense of teamwork, collaboration and relationship management skills.