Senior Product Marketing Manager

6 days ago

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Chainguard

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2021

🔐 Security

☁️ SaaS

🔒 Cybersecurity

Description

• This role is for a Senior Product Marketing Manager who will lead the launch and growth of a new product. • Chainguard is innovative at its core - the products we build are new and different - and articulating our value in a compelling and credible way is essential to our growth. • This role requires a deep understanding of product marketing fundamentals, a proven ability to execute go-to-market strategies effectively, and a knack for crafting compelling messaging that resonates with our target audiences. • Lead the launch of a new product in the market, ensuring successful cross-functional rollout across GTM teams and revenue growth. • Develop and refine product positioning, messaging, presentations, and core content that articulate Chainguard Images' unique value. • Develop and iterate on pricing for a new product to align with market demand and business objectives and communicate and enable the field with pricing changes. • Create enablement content, present training and serve as a subject matter expert for sales and sales engineering teams, ensuring the field has the necessary tools and knowledge to succeed. • Conceive and build campaign experiments to drive new product growth in collaboration with demand generation and corporate marketing teams to determine what will work and scale effective programs. • Lead compete efforts by enabling the field with training and tools to maintain high win rates against the competition. • Meet with customers regularly and conduct business value assessment (BVA) conversations in collaboration with field teams to increase win rate and total contract value. • Collaborate with product management and engineering to influence and lead communication around product roadmap.

Requirements

• Proven experience in product marketing within a B2B technology setting, ideally with familiarity in open source software, enterprise security, and technical products. • Demonstrated ability to manage product launches and go-to-market strategies effectively. • Understanding of pricing strategies and experience with pricing and packaging adjustments. • Strong capability in collaborating across various teams including product management, engineering, marketing, and sales. • Ability to perform well in a dynamic, rapidly growing environment, balancing both strategic planning and hands-on execution. • Excellent communication skills, capable of conveying complex information in a clear and compelling manner.

Benefits

• Equity/stock options • Unlimited PTO • Remote work with flexible coworking and team meetup opportunities • Home office and internet stipend • 100% health/dental/vision insurance coverage for you and your family • Monthly Wellness budget