Associate Director - Marketing and Audience Analytics

September 17

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Description

• Lead the development and implementation of audience analytics strategies to support marketing goals • Analyze and interpret complex data sets to provide actionable insights on audience behavior and campaign performance • Develop and maintain audience segmentation models to improve targeting and personalization efforts • Collaborate with product, strategy, marketing, and content teams to ensure data-driven decision-making • Oversee the creation and distribution of regular reports on key performance metrics, trends, and insights • Utilize advanced analytics tools and techniques to identify opportunities for growth and optimization • Manage and mentor a team of analysts, providing guidance and support in their professional development • Stay current with industry trends, tools, and best practices in marketing analytics and audience insights • Work closely with the IT and data teams to ensure data integrity and accessibility • Present findings and recommendations to senior leadership and stakeholders

Requirements

• Bachelor’s degree in Marketing, Business, Statistics, or a related field; Master’s degree preferred • 7+ years of experience in marketing analytics, audience insights, or a related field • Strong proficiency in analytics tools such as Google Analytics, Adobe Analytics, SQL, GWI, Meltwater, and data visualization tools like Tableau or Power BI • Excellent analytical and problem-solving skills, with the ability to interpret complex data and provide actionable insights • Proven experience in audience segmentation, targeting, and personalization • Strong communication and presentation skills, with the ability to convey complex information to non-technical stakeholders • Experience managing and mentoring a team • Ability to work collaboratively in a fast-paced, dynamic environment • Knowledge of digital marketing channels and strategies