Senior Manager, CDP & Marketing Automations

September 16

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Kontoor Brands, Inc.

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2019

👗 Fashion

🛒 Retail

💰 Post-IPO Debt on 2021-11

Description

• Lead story intake meetings and participate in agile ceremonies. • Provide recommendations for new audience builds and behavioral-based campaigns. • Build, communicate, and manage implementation of a customer data platform roadmap. • Build, communicate, and manage implementation an email and SMS roadmap. • Engage analytics team to discover insights for audience segmentation and marketing automation recommendations. • Serve as subject matter expert for CDP and ESP. • Develop and socialize a vision for customer data management. • Develop and implement data cleansing, data hygiene, and data append processes.

Requirements

• Bachelor’s degree in business related field preferred. • MBA preferred. • 2 years of experience in the Salesforce stack, including Salesforce Marketing Cloud and at least one CDP, ideally BlueConic. • Omnichannel Customer Relationship Management (CRM) experience preferred. • 6 years of experience in direct-to-consumer (consumer goods) ecommerce. • 5 years of experience in Email, SMS, and/or other marketing automation platforms. • 3 years of experience in CRM platforms. • Product manager or product owner responsibilities within an agile ecommerce development program. • Customer segmentation/audience strategy and development. • Roadmap development and management. • 3 years of experience in project management. • Information architecture management. • Vendor relationship management. • Experience with DSP, DMP, and other martech platforms. • 2 years of experience in personalization platforms.

Benefits

• Comprehensive benefit package to fit lifestyle. • Competitive benefits program with choice and flexibility. • Support for physical, emotional, social and financial wellbeing. • Discounts on apparel. • Four weeks of Paid Parental Leave for eligible employees. • Flexible Fridays. • Tuition reimbursement.