Performance Marketing Manager

November 6

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Description

• Responsible for creating, executing and optimizing advertising campaigns across performance marketing program • Lead and manage Google Ads & Social ad platforms to drive performance • Develop, optimize, and monitor campaign budgets • Implement a data-driven testing approach to improve campaign performance • Generate and present detailed reports on campaign performance • Coordinate with product marketing teams to launch new initiatives • Identify trends and technologies affecting our industry • Evaluate metrics affecting website traffic, target audience and CAC • Brainstorm new and innovative growth strategies • Oversee agencies & internal associates for successful execution

Requirements

• Bachelor’s degree in marketing or relevant field • A minimum of 4 years experience in a digital marketing position with +$500k monthly budgets • In-depth knowledge of the Google Ads platform • Hands-on experience with Facebook Ads Manager • Highly analytical with a proven track record of utilizing data to drive decision making • Outstanding communication and interpersonal skills • Comfortable learning new platforms to test new digital acquisition channels • Up-to-date on the latest trends and technologies in digital marketing

Benefits

• Competitive salaries • Performance-based incentives • Competitive benefits for full-time employees