Senior Paid Search Strategist

November 5

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EverCommerce

WebsiteLinkedInAll Job Openings

SaaS • Software • Services • SMB

1001 - 5000

💰 Private Equity Round on 2019-07

Description

• Increase quality leads at efficient costs, testing strategies on a daily, weekly and monthly basis. • Be a part of the ongoing conversation of how to best execute and measure multi-channel digital marketing campaigns across search, display, social media, video, email, and other channels. • Plan and execute online marketing campaigns and tests, including implementation, optimization, budget management, and analysis. • Increase customer acquisition and engagement via paid digital marketing, including Google, Bing, YouTube, Capterra, Google Display Network, programmatic channels, etc. • Create, launch, and track frequent ad copy, landing page, and other creative tests using some of the latest testing tools and methodologies. • Analyze SEM performance, making recommendations and executing optimizations. • Assist in managing multiple advertising accounts. • Create reports to measure campaign performance and show ROI of efforts.

Requirements

• 4-5+ years of paid search experience in a B2B environment. • Experience managing multiple paid advertising accounts. • In-Depth hands-on Google Ads experience and exceptional working knowledge of current best practices. • Complete understanding of online marketing metrics, including ROI, CTR, CPC, CPA, CVR, etc. • Multi-year experience with B2B funnels; leads, MQLs, SALs, SQLs, Closed Won • Experience with CRMs like Salesforce and utilizing CRM data within ad accounts to fuel automated bidding strategies. • Ability to clearly communicate complexity in a simple narrative based manner to stakeholders; context, performance, data abnormalities, strategy recommendations, etc. • Excellent data analysis skills: Excel is your best friend!

Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid • Continued investment in your professional development through Udemy • Robust health and wellness benefits, including an annual wellness stipend • 401k with up to a 4% match and immediate vesting • Flexible and generous (FTO) time-off • Employee Stock Purchase Program • Student Loan Repayment Program