Senior Manager - Marketing Analytics

March 19

🗽 New York – Remote

Although this job is listed in New York, this company may be open to hiring remote in other states.

💵 $73.5k - $83k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Bertelsmann SE & Co. KGaA

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Bertelsmann SE & Co. KGaA is a global media and education company that has evolved from a small book publisher founded in 1835 into a diverse organization with over 80,000 employees worldwide. The company operates various business units, including the RTL Group, Penguin Random House, BMG, Arvato Group, Bertelsmann Marketing Services, and Bertelsmann Education Group, which offer job opportunities across about 50 countries. Bertelsmann is dedicated to fostering an equitable and inclusive workplace, encouraging personal initiative, creativity, and diverse perspectives among its workforce.

10,000+ employees

👥 B2C

📱 Media

📚 Education

📋 Description

• Oversee all stages of an ad campaign for eight adult book imprints • Collaborate with stakeholders to deliver extensive advertising campaign performance reporting • Provide thoughtful analysis on strategy, optimization suggestions, and strategic recommendations based on data • Monitor KPIs and effectiveness of paid ad campaigns across all platforms • Create and grow ad performance benchmarks • Support with first-party ad audience creation and distribution, ensuring data privacy and security compliance

🎯 Requirements

• 5+ years of experience in digital advertising, performance marketing, or paid media analysis work serving high volume clients and stakeholders • Fluency in analyzing and preparing marketing data, and highlighting insights, for a wide variety of audiences • Strong expertise with Microsoft Excel (including formulas, pivot tables) and PowerPoint • Comfort within common digital marketing platforms and interfaces • Adobe Analytics or PowerBI experience a plus, or with consumer data platforms/management • Deep knowledge of common digital marketing metrics and analytical terms (such as ROI, ROAS, CPM, CTR, engagement metrics) • Top notch presentation and communication skills • Willingness to prepare insight sets for team gatherings and with marketing stakeholders • Creative thinker, and passionate about learning new tech, tools, and evolving skill set as new opportunities emerge

🏖️ Benefits

• Medical/Prescription drug insurance • Dental • Vision • Health Care/Dependent Care Flexible Spending Account • Health Savings Account • Pre-Tax and Roth 401(k) • Short and Long-Term Disability Insurance • Life/AD&D Insurance • Commuter Benefits • Student Loan Repayment Program • Educational Assistance • Generous paid time off