Account Based Marketing Manager

3 days ago

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Cribl

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Cribl is a company providing a cloud-based service, allowing users to manage and analyze their data through a web application. The service includes features for user accounts and integration with Google for authentication.

501 - 1000 employees

Founded 2017

☁️ SaaS

📋 Description

• Cribl is looking for an Account Based Marketing superhero to drive data-fueled, high impact campaigns into target accounts and enable our GTM teams on account based insights - generating high propensity pipeline that amplifies Cribl’s growth trajectory. • Drive the ongoing evolution of Cribl’s Account Based Marketing activation approach, toward greater pipeline impact, ROI, and GTM cohesion - bringing the very latest industry knowledge to define the strategic roadmap, and guide cross-functional execution • Be the lead partner for Marketing Operations on 6sense for GTM teams: driving 6sense enablement (creating custom materials including how to sell to all types of intent data) and ongoing engagement for SDRs and RSMs - evidencing impact on utilization and Sales outcomes • Work across Marketing teams to advise and serve up 6sense segments for account based activation • Champion the Account Funnel - driving visibility and surfacing insights with Regional Marketing & Sales into Target Account status to devise campaigns and Account cohorts, globally • Create content with Subject Matter Experts, curate campaigns across channel owners - rolling up sleeves to get work executed • Innovate with bespoke content creation at scale for hyperpersonalized campaigns (e.g. leveraging GenAI and automated orchestration) • Partner with Web and through the Demand team to drive account based personalization • Own reporting on all activities, inputting to the evolution of models for reporting success per latest tools and tactics available, and strategies deployed • Provide 6sense Sales user support (leveraging vendor support where required) and the ongoing optimization of Sales alerts, with Marketing Operations

🎯 Requirements

• At least 7 years of experience in Digital and Account Based Marketing, with 4+ years in a software company, targeting IT, Security, DevOps in large enterprises • Demonstrable experience in Account Based Marketing campaigns, Account segmentation, and both Marketing & Sales activation of intent data, to create high propensity pipeline • Deep experience with 6sense is essential. Experience across a range of intent providers (e.g. review sites, TechTarget Priority Engine, Bombora, Qualified, ZoomInfo, LinkedIn Sales Navigator) and hands-on reporting in Salesforce is highly preferred. • World leading collaboration skills (predominantly in a remote environment), to drive cohesion in the various teams that touch the Account’s experience • Obsessive about measuring results - strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future activities • Exceptional communication, project and budget management skills. Can clearly articulate ideas, frame problems and offer solutions • Effective time management skills and the ability to multi-task: calm under pressure and aggressive timelines; proven in their ability to roll up their sleeves to get work done. • Comfortable with finding clarity from ambiguity in a dynamic, fast paced environment • Strong proactivity, accountability, and a spirit of innovation • This position may require stand-by, on-call, or off-hours duties.

🏖️ Benefits

• health, dental, vision, short-term disability, and life insurance • paid holidays and paid time off • a fertility treatment benefit • 401(k) • equity • eligibility for a discretionary company-wide bonus