Integrated Growth Strategist

November 23, 2024

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Cro Metrics

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Cro Metrics is a growth marketing agency that specializes in conversion rate optimization, performance marketing, website design, and data-driven customer insights. They offer services such as analytics, creative design, customer journey analysis, and multi-channel marketing campaigns to maximize ROAS and engage customers. Cro Metrics helps brands optimize their entire customer journey to drive growth and deliver measurable business impact. They leverage a scientific approach to growth marketing, focusing on experimentation and robust data analytics with their Iris platform. Their clients range across various industries including e-commerce/retail, SaaS, and FinTech, among others.

Conversion Rate Optimization • SaaS • Growth Hacker • User Testing • eCommerce

51 - 200 employees

🤝 B2B

📋 Description

• As an Integrated Growth Strategist, you will strategically lead client relationships across various industries including e-commerce, fintech, non-profit, real estate, and hospitality/travel & tourism. • You’ll be partnering with our clients to improve their business performance through strategic experimentation and personalization campaigns across digital channels with a particular focus on website testing (CRO) and lifecycle marketing (particularly email & SMS). • This role demands a high level of strategic thinking, business acumen, interpersonal skills, and problem-solving skills to manage 5-7 clients simultaneously. • Integrated Growth Strategists must be able to generate data-driven test ideas that will improve revenue and other key metrics on client websites and move the needle on the client business as a whole. • Successful candidates will have a proven ability to think holistically and critically across the customer journey and to be able to derive meaningful insights through analysis. • This role is expected to understand experimentation philosophies across many client verticals and have experience with product-market fit and go-to-market strategies. • A core component of the role is to grow and expand partnerships with existing clients, as well as support other business development efforts.

🎯 Requirements

• Ability to develop effective relationships at all levels of a client's organization • Proven experience working in digital growth marketing, including CRO and lifecycle (particularly email & SMS), product/market fit and go-to-market strategies • Proven experience in growing and expanding partnerships with existing clients as well as supporting other business development efforts • Hands-on experience analyzing digital business data to inform decisions • Experience owning the build and execution of strategic account plans which drive business impact, customer engagement and brand loyalty • Experience with optimization programs that embrace a continuous cycle of iterative testing: designing roadmaps, analysis, generating insights, calculating ROI, etc. • Experience in user experience (UX), web analytics or similar role(s) on consumer-facing web properties • Familiarity with leading testing (e.g. Optimizely, Convert, VWO, Dynamic Yield, Adobe Target) and marketing automation platforms (e.g. Klaviyo, Hubspot, Mailchimp) • Proven record driving impact with a holistic marketing approach

🏖️ Benefits

• 401(k) with 100% match up to first 4% • Vision, dental, HRA, HSA, FSA and other support benefits • Medical employee coverage at 90% or greater for most plans • 4 weeks of PTO and increases to 5 weeks after 3 years + up to 5 days of paid bereavement • Gender neutral parental leave • Work Perks - covers extras for healthcare, wellness and your pet • Customized career plan in your first 90 days • Laptop and gear of your choice • Fully remote working environment • Welcome packages and endless surprises • Annual Company Retreat and periodic meetups