VP - Growth Marketing

6 days ago

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CrowdStrike

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Next-Generation Endpoint Protection • Endpoint Detection and Response • Next Generation Anti-Virus • Managed Threat Hunting • Incident Response

5001 - 10000

Description

• CrowdStrike is seeking a visionary and dynamic VP of Growth Marketing to lead a modern, digital-first, data led team • Develop and implement integrated marketing strategies to support CrowdStrike’s ambitious growth goals, enhance brand awareness and drive customer acquisition • Spearhead the digital demand generation initiatives, leveraging SEO, PPC, social media, email marketing, and other digital channels to generate leads, build pipeline and increase sales • Lead pipeline generation and deal acceleration initiatives in support of quarterly pipeline and revenue targets • Manage selection, onboarding and drive successful adoption of modern mar-tech stack to support growth initiatives across marketing • Lead and optimize all aspects of the demand operations to ensure efficiency and effectiveness in campaign execution and budget allocation • Partner closely with field sales and regional marketing teams to align on priorities, define/adjust growth plans and tactics to drive new and expansion opportunities • Manage relationships with external agencies, vendors, and technology partners to ensure high-quality and timely execution of marketing programs • Cultivate a culture of continuous testing and optimization to improve performance and ROI • Manage, mentor, and expand the growth marketing team to nurture talent and foster a culture of excellence and innovation

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree preferred • Minimum of 15 years of experience in SaaS/software marketing, with at least 5 years in a senior management role focusing on growth, demand generation and digital marketing • Deep understanding of the B2B buyer’s journey and how to build a scaleable model for both enterprise and mid-market/SMB segments within cyber industry • Proven track record of developing and executing successful marketing strategies in a fast-paced environment • Strong understanding of digital marketing tools and platforms, including CRM systems, analytics software, and content management systems • Maniacal focus on – growth, new logos, journey optimization, pipeline and revenue • Exceptional leadership skills with the ability to drive and inspire a team towards achieving excellence • Excellent analytical, organizational, and communication skills • Creative thinker with a problem-solving aptitude

Benefits

• Remote-first culture • Market leader in compensation and equity awards • Competitive vacation and flexible working arrangements • Comprehensive and inclusive health benefits • Physical and mental wellness programs • Paid parental leave, including adoption • A variety of professional development and mentorship opportunities • Offices with stocked kitchens when you need to fuel innovation and collaboration