Senior Manager - Product Marketing

2 days ago

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CSG

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Business Support Solutions • Revenue Management • Customer Experience • Digital Transformation • Managed Services

5001 - 10000

Description

• The Senior Manager, Product Marketing will support the positioning, go-to-market planning and marketing assets for CSG’s products and solutions. • This role will liaise between the Product Management organization, Strategic Solution Units and the customer by crafting a unique and compelling value proposition and product/solution messaging that positions and differentiates CSG’s offerings for success with key buyer personas. • This role is a product/solution evangelist and leverages their expertise to optimize our sales enablement collateral, enabling our sales organization with a competitive edge and driving business impact through increased product/solution demand and adoption. • Gather information & insights (i.e. competitive analysis, user testing, and customer feedback) needed to develop buyer personas, positioning and messaging to connect with target audiences. • Support the go-to-market strategy execution spanning all stages of the buyer lifecycle; from prospect identification to acquisition and retention.

Requirements

• Bachelor’s Degree in Marketing, Business or Communications, or the equivalent work experience • Minimum 10-12+ years of product marketing experience, preferably in a B2B technology environment • Demonstrated effective contributions to product marketing strategy and execution in a fast-paced, fluid, cross-functional, matrixed environment • Familiarity with the Pragmatic Marketing Framework (concepts, processes, terminology, etc.) • Experience supporting large, complex product launches • Excellent writing, organization, and project management skills • Strong ability to identify, qualify, and prioritize prospects while leveraging subject matter experts to gain credibility with key prospects • Must have an entrepreneurial spirit, be a self-starter, and innovative • Ability to be flexible and adaptable to evolving client and business needs • Capability to operate in a multi-cultural environment with an understanding of business and decision processes in different geographical areas

Benefits

• Work from Home • in-office • or hybrid • Employee Belonging Groups • Healthcare: Dental, Medical, and Vision • Paid Vacation, Volunteer, and Holiday Time Off • And so much more!