Product Marketing Specialist

5 days ago

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Hawkes Learning

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e-learning • mastery-based software • Ed Tech • Educational Technology • Software Development

51 - 200

Description

• The Product Marketing Specialist at Hawkes Learning plays a key role in driving product positioning, messaging, and go-to-market strategies. • Organize and communicate the value proposition for the product based on market research insights. • Create and implement go-to-market strategies that outline how products and features will be launched, promoted, and distributed. • Establish KPIs, lead retrospectives, and ensure alignment with expected revenue growth. • Optimize and manage budgets for these programs. • Collaborate closely with Product Leads to be the voice of the customer in product development. • Partner across the sales and marketing teams to ensure customer-facing reps are enabled with knowledge. • Coordinate GTM activities across all company functions to ensure awareness of each other’s activities. • Provide support for large-adoption sales efforts by coordinating with GTM and content team.

Requirements

• Several years of experience in Product Marketing. • Demonstrated success in developing and executing effective GTM collateral. • Strong analytical skills with the ability to interpret data and make strategic recommendations. • Ability to work independently and as part of a team. • Excellent communication and interpersonal skills. • Higher education technology industry experience is preferred, but not required. • Bachelor’s degree in marketing, business, or a related field.

Benefits

• 30+ days of paid time off to start with additional time each year of employment. • Employer 401(k) match of up to 3.5%. • Significant employer contribution to healthcare benefits.