Digital Marketing Manager

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💰 $47M Series B on 2022-11

Description

Develop and execute digital marketing strategies to increase brand visibility and drive customer acquisition across channels, including paid search, display, paid social, and social media Manage day-to-day operations of digital platforms, closely monitoring campaign performance and spend to optimize channel efficiency and ROI, with regular reporting on key metrics (conversion rates, CPA, and ROAS) Create and own testing roadmap to drive experimentation across creatives, messaging, audiences, etc., to refine paid media campaigns across channels Work cross-functionally across teams like Marketing, Sales, Product to develop campaigns that resonate with our target audience Keep up with the latest trends in digital marketing, to continually improve campaigns and digital presence

Requirements

Prior experience managing paid advertising (i.e. Google Ads, LinkedIn Ads) and social media at a high-growth, B2B startup Proven track record of implementing conversion optimization strategies to improve campaign performance and successfully meet KPIs and ROI targets Solid understanding of the digital marketing landscape, best practices and trends Strong analytical skills and experience with tools like Google Analytics, Salesforce, Hubspot, to translate data into actionable insights and inform decision making A self-starter who can work autonomously and together with teams Growth mindset with a hunger for continuous learning and improvement Excellent collaboration and communication skills, with the ability to work cross-functionally

Benefits

Offers Equity Offers Bonus Eligible for a 10% annual bonus