Digital Marketing Analyst

2 days ago

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McKesson

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Pharmaceutical Distribution • HealthCare IT • Practice Management • Supply Chain Management • Medication Adherence

10,000+

Description

• Responsible for tracking, analyzing, and reporting key performance indicators (KPIs) for digital marketing activities. • Develop methodologies to measure ROI for digital campaigns and provide actionable insights. • Focus on SEO strategies and website usability improvements. • Manage reputation through review monitoring and email solicitation campaigns. • Educate stakeholders on best practices and innovative tactics in digital marketing.

Requirements

• Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field. • 4+ years of experience in digital marketing, preferably in a healthcare or oncology setting. • Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Facebook Blueprint, Hubspot, SEMrush, MailChimp, etc.). • Strong analytical skills with the ability to interpret data and make data-driven decisions. • Excellent communication and interpersonal skills. • Knowledge of SEO best practices and experience with SEO tools. • Experience with reputation management and online review platforms. • Ability to manage multiple projects and meet deadlines in a fast-paced environment. • Detail-oriented with a strong focus on quality and accuracy.

Benefits

• Competitive compensation package • Annual bonus or long-term incentive opportunities