Director of National Shopper - Channel Marketing

September 29

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OLIPOP PBC

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Description

• OLIPOP is searching for a Director of National Shopper & Channel Marketing to join our team and drive high impact in shopper marketing, look of success on shelf, strategic retailer partnerships programming across our food service and on-premise channels. • In this role, you’ll own the national perspective and end-to-end lifecycle of in-store point-of-sale (POS) collateral, from strategic concepting and development through to in-store execution. • You’ll also lead the charge on establishing our channel marketing strategy, specifically focused on our Food Service and On-Premise retail partners. • The role will collaborate with the sales, supply chain, & finance teams to ensure all national and channel initiatives deliver on the brand vision, while being effectively forecasted, produced and delivered in-market across all retail channels and outlets.

Requirements

• 8+ years in the consumer packaged goods industry experience within a shopper & retailer or channel marketing role; beverage experience a plus. • 2+ years being a people manager with the ability to delegate, teach and drive efficiency. • Deeply passionate about OLIPOP, and inspired by what we represent. Has the desire and hunger to make an impact. • A thorough understanding of the full retailer landscape and expert knowledge base of all the various ways that OLIPOP can activate within the physical shopping environment, tying into broader brand initiatives and tent pole moments. • Enthusiastic and comfortable working in an early stage company. Ability to think rapidly in a growing and changing environment. • An acute attention to detail, but not to the point of being inflexible, and the ability to produce accurate work quickly & efficiently. • Ability to take initiative and work autonomously – you can run with something from beginning to end. • Works well with ambiguity and asks the right questions to get at the solution. • Analytical skills with experience in budgeting, forecasting, and program measurement and analysis. • Demonstrated history in vendor management, costing and negotiation. • Strong planning, organization and project management skills, along with excellent interpersonal, written/oral communication and presentation skills. • Proficient in Google Suite and Microsoft Suite. Experience with team collaboration tools such as Slack and Zoom preferred. • Must have experience with the vendors that assist with: in-store display program, POS, merch, & space planning/display rendering. • Must have in-store experience from ideation and strategy to in-store execution of displays with cross-functional work with sales, finance, & supply chain.

Benefits

• Equal Opportunity/Affirmative Action Employer. • Does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor. Applicants and employees are protected from discrimination under Federal law.