VP - Marketing Revenue

September 24

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Smarsh

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cloud-based solutions • data-leak prevention • risk-based surveillance • information governance solutions • digital communications compliance

1001 - 5000

💰 Private Equity Round on 2016-01

Description

• Develop and execute a comprehensive marketing revenue strategy aligned with overall business objectives. • Lead and manage a team of marketing professionals responsible for web, digital channels, technology, operations and overall marketing performance. • Own the marketing technology stack, optimizing its performance and integration to support revenue goals. • Collaborate closely with business unit leaders and marketers to develop and execute integrated marketing campaigns that drive pipeline and revenue growth. • Establish and monitor key performance indicators (KPIs) to measure marketing effectiveness and ROI. • Provide actionable insights and recommendations based on data analysis to inform marketing strategy and decision-making. • Manage and optimize marketing budgets to maximize ROI and achieve revenue targets. • Foster a customer-centric culture and ensure marketing efforts are aligned with customer needs and preferences. • Build and maintain strong relationships with cross-functional teams, including sales, product, and finance. • Lead the creation, review and presentation for key reviews including channel dashboard reviews versus plan, quarterly business review, and business unit reviews. • Fiscally responsible for annual budget planning and tracking. • Maintain overall scorecard versus key deliverables and milestones.

Requirements

• 15+ years of progressive leadership experience in marketing, with a strong focus on revenue generation. • Proven track record of achieving pipeline and revenue targets through effective marketing strategies. • Deep expertise in marketing operations, web and digital channels, and marketing technology. • Strong analytical skills and ability to leverage data to drive decision-making. • Excellent communication and interpersonal skills with the ability to influence and collaborate effectively. • Demonstrated ability to build and lead high-performing teams. • Strong business acumen and understanding of financial metrics. • Bachelor’s degree in marketing, business, or related field; MBA preferred. • Passion for data-driven marketing and continuous improvement. • Ability to thrive in a fast-paced, dynamic environment. • Strong leadership presence and ability to inspire and motivate teams. • A deep understanding of customer needs and market trends. • A strategic thinker with a strong execution focus.