Marketing Director

6 days ago

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OLIPOP PBC

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Description

• Develop and implement comprehensive marketing strategies. • Define portfolio architecture and brand positioning. • Plan and execute best-in-class integrated marketing campaigns. • Lead the commercialization of new products and partnerships. • Conduct market research and competitor analysis. • Establish KPIs and analyze campaign effectiveness. • Manage the marketing budget effectively. • Collaborate with sales and product development teams. • Identify opportunities to optimize brand growth. • Mentor and guide the marketing team.

Requirements

• Proven experience (10+ years) in a senior marketing role. • Strong leadership skills with experience in managing high-performing teams. • In-depth knowledge of marketing principles and brand management. • Excellent analytical abilities and strategic thinking skills. • Exceptional communication and interpersonal skills. • Ability to thrive in a fast-paced environment. • Depth of experience in CPG and retail environment. • Proficiency in marketing software and tools.

Benefits

• Equal Opportunity/Affirmative Action Employer • No discrimination based on race, color, religion, sex, national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, or military service.