Vice President - Growth

September 25

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Dynata

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Data and Insights Platform • Survey Authoring • Audience Selection • Data Analytics & Reporting • Sharing & Publishing

5001 - 10000

Description

• The Vice President of Growth will be a critical role on the Marketing team • Responsible for driving business growth and revenue across all of Dynata’s segments and channels • Develop and execute a cohesive marketing / campaign plan to drive customer acquisition retention and cross-sell across multiple customer segments globally • Bring new products, programs, promotions, and packages to market to win share, enter new markets, and expand revenue opportunities • Understanding of the market, customer opportunities and competitive intelligence • Own the customer journey and optimize the effectiveness of existing marketing channels based on data-driven insights • Develops and executes channel strategy • Manage the company’s Demand Generation and Product Marketing functions • KPIs and accountability for customer acquisition, product interest, retention, revenue, and win rate

Requirements

• Proven work experience in growth marketing: product marketing and/or demand gen with demonstrated success • Demonstrable experience designing and implementing successful marketing campaigns across channels and markets • Solid digital experience spanning HubSpot, SEO, web analytics and Google Adwords • Need to be a self-starter, hands-on and able to work in a fast-paced environment • Excellent communications skills • Strong analytical and project management skills • Strategic mindset, with ability to make difficult decisions • 10 years experience • BSc degree in Marketing, Communications, or relevant field • Experience working in a project management tool such as Monday

Benefits

• A discretionary incentive program may be provided as part of the compensation package • A full range of medical and other benefits, dependent on full-time employment status