Head of Growth Marketing

20 hours ago

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EasyLlama

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elearning • sexual harassment • diversity • compliance • HIPAA

11 - 50 employees

Founded 2018

📋 Compliance

📚 Education

👥 HR Tech

Description

•As the Head of Growth Marketing, you’ll own and drive customer acquisition, activation, and retention strategies across EasyLlama’s customer segments. •Develop and execute multi-channel lead generation strategies tailored to SMB, Mid-Market, and Enterprise audiences. •Design and optimize lifecycle campaigns that drive activation, reduce churn, and increase customer lifetime value (CLV). •Implement robust testing agendas (A/B tests, campaign optimizations) to refine messaging and targeting. •Manage and optimize current channels (paid search, paid social, email, organic) while identifying new channels. •Oversee website conversion paths and landing pages for maximum effectiveness. •Work with analytics to track, measure, and communicate marketing performance. •Partner with sales, product, and CX teams to align marketing efforts with broader business objectives. •Build a foundation of marketing tools, workflows, and automation systems. •Hire, mentor, and lead a high-performing marketing team.

Requirements

•8+ years of experience in B2B SaaS marketing, with a focus on demand generation, customer lifecycle marketing, and driving measurable growth across the customer journey. •Advanced skills in using analytics, A/B testing, and marketing attribution to inform strategies and optimize campaigns for key growth metrics like CAC, CLV, and retention rates. •Hands-on experience managing and optimizing digital channels, including paid search, paid social, SEO, email, and marketing automation. •Proven ability to design and implement campaigns that activate, engage, and retain customers across distinct segments (SMB, Mid-Market, Enterprise). •Strong interpersonal skills and a track record of working cross-functionally with sales, product, and CX teams to align on shared objectives. •Demonstrated ability to implement and scale marketing tools, workflows, and processes that drive operational efficiency and ROI tracking. •Experience hiring, developing, and leading high-performance marketing teams, fostering a culture of excellence and innovation. •Able to craft strategies that balance creative vision with tactical execution to achieve measurable outcomes.

Benefits

•$135,000 to $180,000 (annual salary + bonus) •Flexible, fully remote environment •4 Weeks PTO - Recharging is essential. We respect your time off and encourage it. •Competitive employer-sponsored health insurances •401(k) + company matching •Professional development reimbursements •Monthly remote work credit