Senior Demand Generation Manager

September 18

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Compliance Software • Compliance Audit & Advisory • Audit Engagement Software • Workflow Automation & Artificial Intelligence • Enterprise Cloud

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Description

Multi-channel Campaign Management: Plan and execute integrated multi-channel marketing campaigns across digital platforms, email, social media, third-party partners, and industry-specific channels. Inbound Marketing Optimization: Manage and continuously improve our inbound marketing efforts, enhancing website conversion paths, optimizing lead capture forms, and refining content offers. Digital Marketing Strategies: Develop and implement comprehensive digital marketing strategies tailored to our vertical SaaS offering. SEO and SEM: Manage our search engine optimization and marketing efforts. Lead Nurturing and Qualification: Design and execute lead nurturing programs that guide prospects through the sales funnel. Marketing Automation: Leverage marketing automation tools to streamline and optimize our demand generation processes. Analytics and Performance Tracking: Establish robust analytics and reporting systems to measure the effectiveness of all marketing initiatives.

Requirements

Minimum of 5-7 years of experience in B2B marketing, with at least 3-4 years focused specifically on Demand Generation. Experience with Marketing tools such as Hubspot, 6sense, Demandbase, Terminus or similar. Vertical SaaS experience a plus.

Benefits

Competitive compensation packages with meaningful ownership Unlimited PTO 401k Wellness benefits, including a bundle of free therapy sessions Technology & Work from Home reimbursement Flexible work schedules