Head of Growth and Marketing

March 25

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Fitt City

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Fitt is a website and mobile app that connects people with health and fitness experiences and businesses and business owners with a key audience of active, health-minded consumers. See more at http://fitt.app

Digital Media • wellness • fitness • workout • health

51 - 200 employees

📋 Description

• Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies. • We’re filling this role for a client, a first-to-market continuous hormone monitoring platform. • We’re seeking a Head of Growth & Marketing to join us at a pivotal moment of our journey as we are about to launch. • As our Head of Growth & Marketing reporting directly to the CEO, you’ll lead strategy and execution across customer acquisition, retention, and brand building. • You’ll balance paid and organic channels, scaling a category-defining DTC health brand from launch to scale. • Lead growth initiatives, including customer acquisition, retention, and brand development. • Strategically balance paid and organic marketing channels to sustainably scale revenue. • Create and implement marketing strategies to drive category creation, consumer education, and trust. • Recruit, build, and manage a small team of A players using AI as leverage for their work.

🎯 Requirements

• Proven success independently driving DTC revenue from launch to $20M+, owning strategy, execution, and optimization across growth channels. • Demonstrated experience scaling a DTC consumer health startup in the U.S. through critical growth inflection points. • Extensive experience launching and scaling category-defining products involving significant market creation and consumer education. • Deep expertise in hybrid physical-digital and subscription-based business models. • Solid understanding of consumer health markets and relevant regulatory constraints, specifically wellness-focused health monitoring for both women and men.