Senior Manager, Paid Media

2 days ago

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Forbright Bank

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Personal & Business Banking • Consumer & Commercial Lending • Residential Mortgage Lending • Sustainable Finance • Healthcare Lending

501 - 1000

Description

• Forbright is a nationwide full-service bank and lender helping accelerate the transition to a sustainable and low-carbon economy. • We are a dynamic, high energy, fun, and fast-paced organization. • We operate a sound dynamic institution that is well capitalized, liquid, profitable. • The Senior Manager will manage paid search, paid social, and display campaigns for the Digital Banking team.

Requirements

• Bachelor's Degree preferred; or equivalent education, experience, and related training required • Minimum of 5-6 years of building and directly managing paid search, paid social, and display campaigns • In-depth knowledge of paid media vendors, including but not limited to Google Ads, Bing Ads, Meta, DV360, and Tradedesk • Strong analytical skills with the ability to interpret data, generate insights, and make data driven decisions • Exceptional analytical and quantitative skills, with a natural curiosity to measure, test, learn, and iterate in order to get the best results possible • Experience identifying, recommending, and implementing paid media optimizations • Excellent written and verbal communication and project management skills • Capable of working cross-functionally and managing multiple projects simultaneously • Experience with ad copy writing and editing and/or working with agency or other creative and content partners • Proficiency with developing and monitoring tagging and tracking strategies – including tag rules, UTM creation, UTM management, etc. • Experience with vendor management • Proven track record of managing large-scale, high-budget paid media campaigns directly Ability to be a self-starter, flexible, and adaptive • Experience with Google Tag Manager, Google Campaign Manager, and Google Analytics • Strong interpersonal skills with the ability to work collaboratively and with people at all levels of the Bank • Certifications in Google Ads, Bing Ads, Meta, DV360, Tradedesk, or other relevant platforms • Excellent communication skills, both verbal and written • Proficiency with MS Office • Experience in banking or financial services highly desirable • Passion for paid media, analyzing data, optimizing campaigns, and working in a fast-paced environment

Benefits

• Comprehensive health, dental, and vision plans • 4 weeks PTO • 401k + company match • Metro SmartTrip benefits ($50/mo) • Remote or hybrid work schedules for most positions • Bonuses for purchasing solar panels, electric vehicles, biking to work, etc. • Paid subscriptions to Veterans Compost, Imperfect Foods, and more! • Best Workplaces for Commuters 2023 & 2024 winner • The Washington Post Top Workplaces 2023 & 2024 winner • American Banker Best Banks to Work For 2023 winner