Product Marketing Manager

September 17

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Frontiers

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Life Sciences • Health & Medicine • Technology & Engineering • Physical Sciences • Social Sciences

1001 - 5000 employees

Founded 2007

📱 Media

🔬 Science

📚 Education

Description

• Develop and implement a comprehensive marketing plan that aligns with the team’s mission, targeting scientists, research funders, and academic institutions. • Utilize the latest AI technologies to enhance marketing automation, audience segmentation, and analytics, ensuring high engagement and conversion rates. • Conduct in-depth market research to grasp the scientific community's needs, challenges, and motivations, tailoring our messaging for maximum resonance. • Create targeted marketing campaigns that showcase how our new product can support research collaboration, data sharing, and the principles of open science. • Collaborate closely with the product development team to ensure marketing strategies and product capabilities are in sync, providing a consistent message across all touchpoints. • Design digital marketing strategies that encompass content marketing, SEO, social media, and email campaigns to build awareness and foster user engagement. • Establish and maintain relationships with influencers, academic institutions, and thought leaders within the scientific community to build advocacy for the product. • Analyze marketing performance meticulously, leveraging insights to refine and enhance strategies for growth and acquisition continually. • Lead the creation of sales enablement materials and training resources, empowering stakeholders to promote and support the product effectively.

Requirements

• Proven track record in product marketing, preferably within the tech or scientific research sectors • Deep familiarity with the academic landscape and the interplay between scientists, funders, and academic institutions • Demonstrated expertise in employing the latest AI technologies for marketing automation, audience segmentation, and analytics • Exceptional ability to develop compelling marketing messages and campaigns that connect with scientific audiences • Strong analytical skills, capable of conducting thorough market research and performance analysis • Creative storytelling and content creation skills, with the ability to engage a diverse audience • Outstanding communication and collaboration skills, suited for a fast-paced, startup environment • Experience with various digital marketing tools and platforms, including those for analytics, CRM, and automation • A strong passion for science, open research, and leveraging technology to advance scientific discovery

Benefits

• We are a remote-first organization and most of our roles are work-from-home • 4 additional wellbeing days in addition to existing annual leave allowance • Access to learning platforms and dedicated learning & development time • A range of wellbeing initiatives, including free online yoga classes and an employee assistance plan • Employees can dedicate three days each year to volunteer