Marketing Planning Strategist

January 11

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GEHA Health

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GEHA Health is a large benefits association dedicated to serving federal employees, retirees, and their families. Founded by postal workers in 1937, GEHA offers a comprehensive range of health and dental plans, including FEHB and PSHB options, as well as additional benefits such as gym memberships, vision benefits, and wellness rewards. With a network of 1. 7 million providers nationwide and extensive prescription drug coverage, GEHA prioritizes reinvesting profits to enhance member experiences and support federal workforce health. Their plans include Medicare Advantage options and a robust telehealth offering, ensuring their members receive the best possible care and coverage.

Health Benefits • Dental Benefits • FEHB • FEDVIP • Medical Benefits

1001 - 5000 employees

Founded 1937

⚕️ Healthcare Insurance

🧘 Wellness

🏛️ Government

📋 Description

• The Marketing Planning Strategist reports to the Director, Marketing, Planning & Brand Strategy • Accountable for end-to-end go-to-market planning and tactical execution for one or more of GEHA’s medical and/or dental product lines • Responsible for leading a cross-functional, highly matrixed team through the annual planning cycle and execution of Open Season direct to consumer acquisition and brand campaigns • Managing strategic plan development, forecasting responses and leads, tactical calendar, media mix inclusive of pro-forma development • Ensuring direct response best practices are incorporated to optimize conversion and meet annual growth targets • Collaborate closely with internal teams and external agency partners to develop, map, and create foundational planning documents, campaigns and assets

🎯 Requirements

• Bachelor's degree in business, Marketing, or related field • 6+ years of market planning, including marketing, growth, go-to-market acquisition marketing campaign strategy and implementation for a Healthcare Payor • Healthcare Payor experience required, in-depth and acute understanding of planning, go-to-market planning, and consumer behavior in Healthcare Payor space • Demonstrated ability to lead large-scale acquisition strategy and implementation, with proven record of accomplishment of meeting or exceeding growth goals • Process-oriented professional, with the ability to thrive in ambiguous, fast-changing market and environment • Strong business acumen and mastery of data / insights to develop segments, value proposition(s), and overall growth strategy • Strong written, verbal, and visual communication skills, ability to establish rapport across all levels of an organization and stakeholders

🏖️ Benefits

• Competitive pay/salary ranges • Incentive plan • Health/Vision/Dental benefits effective day one • 401(k) retirement plan: company match – dollar for dollar up to 4% employee contribution (pretax or Roth options) plus a 6% annual company contribution • Robust employee well-being program • Paid Time Off • Personal Community Enrichment Time • Company-provided Basic Life and AD&D • Company-provided Short-Term & Long-Term Disability • Tuition Assistance Program