Associate Director - Client Experience

11 hours ago

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Goodway Group

WebsiteLinkedInAll Job Openings

Digital Advertising • Online Advertising • Programmatic Media • Real Time Bidding • Social Media Advertising

201 - 500 employees

Founded 1933

📱 Media

Description

• Goodway Group is one of AdAge's 2024's BEST PLACES TO WORK! • The Associate Director will play a crucial role in bridging strategic leadership and operational management for their client. • This position involves developing and nurturing relationships with key decision-makers to support business growth and providing strategically focused solutions. • The Associate Director is responsible for managing cross-functional teams dedicated to growing and servicing a roster of key client partners, ensuring successful client and campaign management. • Develop and maintain mid to senior-level relationships with clients and partners/brands, offering value-add ideas and strategically sound recommendations. • Consult with clients on Retail Media strategy, maintaining a strong understanding of their business, products, services, strategy, vision, needs and challenges.

Requirements

• Minimum of 7 years of working in paid digital media, either within account management or media, inclusive of Paid Search, Paid Social, and Programmatic (display, native, etc.) and have a working knowledge of the overall marketing landscape. • Proven track record of managing client relationships and delivering successful digital media campaigns. • Strong analytical and problem-solving abilities (creative analytics) with the ability to stay on top of client and industry trends to understand market demand and competitive trends. • Strong understanding of measurement metrics within digital media such as ROAS, iROAS, attribution, media mix, etc. • Ability to work within multiple technical systems and platforms necessary for managing client campaigns, dashboard reporting, ad tags, and sales funnel. Tableau, Trade Desk, Salesforce and Meta experience preferred. • Strong leadership and team management skills. • Self-starter with a team-player mentality. • Bachelor’s degree or equivalent training in a technical discipline. Advanced degree, professional certification, or equivalent training preferred.