VP of Finance

March 5

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Goodway Group

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Goodway Group is a digital marketing agency that focuses on integrating data, technology, and creativity to craft stories and build long-lasting relationships. They offer a comprehensive suite of services from martech consultancy and performance creative to deep consumer insights and media analytics. Goodway Group serves as a partner for modern marketers in both B2B and B2C sectors, providing tailored marketing solutions that emphasize outcome engineering, strategic planning, and data-driven insights. Additionally, they support retail media networks by integrating essential components to optimize both onsite and offsite media buying. Through their innovative approach and strong commitment to client satisfaction, Goodway Group transforms client visions into measurable growth and value.

Digital Advertising • Online Advertising • Programmatic Media • Real Time Bidding • Social Media Advertising

201 - 500 employees

Founded 1933

📱 Media

📋 Description

• Goodway Group is one of AdAge's 2024's BEST PLACES TO WORK! • As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. • The Vice President of Finance will play a critical role in overseeing the financial operations of the organization, reporting directly to the CFO. • This position will manage the Controller and the Financial Planning & Analysis (FP&A) function, ensuring effective budgeting, forecasting, and providing actionable business insights to support strategic decision-making. • The ideal candidate will have extensive experience in the advertising and marketing industry, demonstrating a strong ability to drive financial performance and support business growth. • Lead and manage the finance team, including the Controller and FP&A function, to ensure accurate financial reporting and compliance with regulatory requirements. • Lead, mentor, and develop the team to ensure high performance and professional growth. • Lead the transformation of the FP&A team into a Business Intelligence unit capable of delivering on-demand insights. • Oversee budgeting and forecasting processes, providing strategic insights and recommendations to business leaders to drive financial performance. • Focus on financial planning, cost optimization, workforce budgeting, and investment strategies to drive financial health and long-term sustainability. • Develop and implement innovative pricing strategies as well as go-to market commercialization that optimizes profitability, enhances competitive positioning, and aligns with market dynamics and customer value perception. • Develop and oversee comprehensive reporting systems to track and analyze resource utilization, timekeeping, and billability metrics. • Develop tools, systems, and processes to provide critical financial and operational information to the organization and make actionable recommendations on both strategy and operations. • Develop and implement financial strategies that align with the organization's goals and objectives, focusing on growth and profitability. • Lead initiatives to integrate new technologies that enhance financial operations and decision-making capabilities. • Work closely with cross-functional teams to support business initiatives and ensure alignment of financial goals with business strategies. • Collaborate with business leaders to provide actionable financial insights that inform strategic business decisions. • Ensure robust financial controls and processes are in place to safeguard the organization's assets and integrity of financial information. • Analyze financial data and market trends to provide actionable insights and recommendations to business leaders. • Drive continuous improvement in financial processes and systems to enhance efficiency and effectiveness. • Support merger and acquisitions activities, including financial due diligence and integration planning. • Foster a culture of financial discipline and accountability across the organization.

🎯 Requirements

• Bachelor’s degree in Finance, Accounting, or a related field; MBA or CPA preferred. • Must have extensive experience in a senior finance role within the advertising and marketing industry. • Proven track record of managing financial operations, including budgeting, forecasting, and financial analysis. • Demonstrated ability of driving financial performance and growth. • Strong leadership skills with the ability to manage and develop a high-performing finance team. • Excellent analytical and problem-solving skills, with a strategic mindset. • Strong communication and interpersonal skills, with the ability to influence and collaborate with senior leaders across the organization. • Ability to handle projects with multiple workstreams and multiple stakeholders. • Experience with financial systems and tools especially Netsuite and Adaptive. Salesforce experience also a plus. • Knowledge of accounting fundamentals and US GAAP.