Performance Marketer

2 days ago

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Gorilla 76

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Inbound marketing • Traffic/lead generation • Lead nurturing • Measurement & analysis • Marketing strategy

11 - 50

💰 Grant on 2015-05

Description

• As part of the Strategy Department, you’ll be responsible for building and maintaining digital paid media campaigns • Focuses on generating marketing-sourced pipeline revenue for clients • Responsible for executing campaigns for clients to drive results • Will work closely with the performance marketing team and client account strategists • Conduct audience research, make tweaks, surface recommendations and develop new campaign ideas • Well-versed in Google search, LinkedIn and Facebook ad platforms

Requirements

• Has a minimum of two years of experience working in a performance marketing / paid media-specific role • Has experience and success running demand generation campaigns • Knows how to develop and iterate on campaigns based on qualitative and quantitative data • Isn’t afraid of collaborating or taking strong stances • Has a high level of tenacity and can have tough conversations with clients and team members • Is a strong, empathetic, persuasive and strategic thinker • Communicates in a way that the client and the internal team understand • Is a motivated self-starter • Has an analytical mind • Is preferably certified in Google Ads & Analytics • Has experience building and managing ad campaigns in Google Ads, Facebook, and LinkedIn • Is familiar with how digital ads are served and tracked using pixels, UTM parameters, etc. • Is a confident multitasker • Tracks campaign performance across multiple channels • Resolves and/or escalates issues in a proactive manner