Director - Growth Marketing

April 3

🌡 Arizona – Remote

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πŸ„ California – Remote

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+5 more states

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πŸ’΅ $155k - $185k / year

⏰ Full Time

πŸ”΄ Lead

πŸ“ˆ Growth Marketing

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Logo of Groombuggy

Groombuggy

Groombuggy is now Barkbus! Groombuggy is a premier mobile dog grooming service that provides convenient, stress-free grooming directly at your doorstep. Tailored to enhance the grooming experience for anxious pups, Groombuggy offers a calm, private space for dogs, using high-quality grooming products and techniques. From baths to haircuts, and nail trimming to dental care, Groombuggy’s expert groomers focus on one dog at a time, ensuring a personalized and thorough grooming experience without the long wait times associated with traditional grooming salons.

πŸ“‹ Description

β€’ About Us: Barkbus is the nation's premier mobile dog grooming company. β€’ Who We Are: A collaborative, high-quality team of dog-lovers that solves problems with thoughtfulness, empathy, and speed. β€’ About This Role: The Director of Growth is focused on driving new customer acquisition and optimizing the overall growth funnel. β€’ Growth & Demand Generation: Develop and implement multi-channel growth strategies that drive customer acquisition and revenue. β€’ Funnel & Conversion Optimization: Analyze the customer journey and identify opportunities for improvement in lead-to-booking conversion. β€’ Data & Performance Analytics: Track and analyze key metrics to inform growth strategies and decision-making. β€’ Cross-Functional Collaboration: Partner with cross-functional teams to ensure cohesive strategies and a unified customer experience.

🎯 Requirements

β€’ Experience: 10+ years in growth or performance marketing with a proven track record of driving customer acquisition and scaling growth initiatives β€’ Skills: Deep knowledge of digital marketing channels (both paid and organic), strong analytical abilities, and experience running rigorous A/B tests β€’ Local Search Expertise: Experience in local search strategies and optimizing campaigns for location-based services β€’ SEO & Analytics: In-depth knowledge of Google and Bing search engines, along with expertise in GA4 for performance tracking and insights β€’ Attributes: Innovative, results-driven, and highly collaborative with the ability to work across teams and manage multiple projects simultaneously β€’ Bonus: Experience in subscription-based businesses or the pet industry is a plus β€’ Bonus: Experience in DTC or consumer services environments and affiliate marketing experience is a plus.

πŸ–οΈ Benefits

β€’ Competitive Base Salary: $155K-$185K, based on experience β€’ Stock options upon required tenure β€’ Comprehensive medical, dental, and vision insurance β€’ Retirement Savings Plan to support your future β€’ Pet Insurance to keep your furry friends healthy β€’ Monthly cell phone stipend to stay connected β€’ ClassPass membership to support your fitness and wellness goals.

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