Headway
Headway is a platform that connects individuals with mental health providers, helping them find the right fit according to their needs and insurance coverage. By partnering with numerous insurance providers, Headway ensures that users can access mental health care affordably. It offers both in-person and virtual care options, and manages the payment and billing processes for a hassle-free experience. The platform's aim is to simplify the search and access to therapy and psychiatric support for users, allowing them to focus on their mental health without the administrative burdens.
Marketing Campaign Operations Lead
November 16, 2024
Headway
Headway is a platform that connects individuals with mental health providers, helping them find the right fit according to their needs and insurance coverage. By partnering with numerous insurance providers, Headway ensures that users can access mental health care affordably. It offers both in-person and virtual care options, and manages the payment and billing processes for a hassle-free experience. The platform's aim is to simplify the search and access to therapy and psychiatric support for users, allowing them to focus on their mental health without the administrative burdens.
📋 Description
• Integral role in owning and evolving Headway’s provider marketing operations & tech stack • Own and optimize high quality marketing processes • Manage technical components of paid channels • Monitor and report on campaigns performance and impact
🎯 Requirements
• 3-5+ years of Marketing Operations experience • Subject matter expert for operational excellence, expertise in Marketo, Salesforce, and Iterable • Detail-oriented and enjoy managing complex end-to-end processes • Extremely comfortable with a broad marketing tech stack • Enjoy building new, operationally efficient processes from scratch • Thrive in the unknown, seek out opportunities to dive into unfamiliar challenges • Motivated by making an impact on accessible mental healthcare • Enjoy digging into data for storytelling • Bonus points for experience in high growth technology environments • Bonus points if Marketo Certified
🏖️ Benefits
• Equity Compensation • Medical, Dental, and Vision coverage • HSA / FSA • 401K • Work-from-Home Stipend • Therapy Reimbursement • 16-week parental leave for eligible employees • Carrot Fertility annual reimbursement and membership • 13 paid holidays each year • Flexible PTO • Employee Assistance Program (EAP) • Training and professional development
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