Marketing Manager

6 days ago

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HealthSnap

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Healthcare • Preventive Medicine • Integrative Wellness • Software • Lifestyle Medicine

201 - 500

Description

• Support the Head of Growth Marketing by developing B2B multi-channel strategies covering the entire sales funnel, including generating brand awareness, developing lead generation / nurture campaigns, creating sales collateral and supporting sales initiatives. • Support the Sales Team as they bring the product to market, develop talking points and sales enablement tools, create case studies and proof points. • Help shape the product narrative for HealthSnap by developing and evolving our positioning and messaging strategy for products, features and capabilities. • Develop and implement a blog strategy that aligns with the company’s marketing and business goals while supporting website design and development projects by gathering content, conducting basic SEO research, and drafting site content for platforms including, Hubspot, WordPress, Surfer, etc. • Support the Head of Growth Marketing by creating and managing the marketing calendar along with supporting the department with content creation. • Produce high-quality, engaging sales content such as blog posts, white papers, case studies, videos, and infographics. • Package into easy-to-use sales collateral and ensure that GTM teams benefit from robust version control. • Support the Head of Growth Marketing by developing a PR strategy and responsible for creating compelling communication materials. • Manage media and industry analyst relationships to drive dynamic earned content. • Develop and execute social media strategies across platforms to increase engagement - including curating engaging content, schedule posts, and monitor/report analytics. • Support the Head of Growth Marketing by owning all logistics and event planning along with execution of company events.

Requirements

• Minimum of 5 years in a B2B marketing generalist role with experience in events, PR, sales enablement tools, product messaging and positioning and working in CRM tools. • Experience with HubSpot, Salesforce, Wordpress, Google Analytics required. • Experience in the healthcare industry is a plus.

Benefits

• Competitive salary and benefits package • Opportunity for professional growth and development • Collaborative and inclusive work environment • Meaningful work that makes a positive impact on healthcare accessibility and outcomes