Senior Product Marketing Manager

4 days ago

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HeartFlow, Inc

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201 - 500

Description

•Understand the patient journey and cultivate deep understanding of customer needs, competitive dynamics, and market opportunities. •Customize HeartFlow Plaque Analysis value propositions, positioning, key messages, and assets to drive adoption and utilization. •Understand barriers-to-adoption, work cross-functionally to formulate strategies and develop plans to break down these barriers to maximize success. •Collaborate across Marketing to ensure cohesive marketing plan. •Collaborate with Marketing Communications to build and execute the omnichannel strategy reach target customer segments. •Collaborate with Sales Training to build content for continued education of the salesforce. •Collaborate with Medical Affairs to build thought leadership content. •Partner closely with Sales leadership and Field Advisory Board to develop effective tools for salesforce to achieve results. •Closely manage timelines across all activities to drive execution. •Set metrics and take a data-driven approach to measure the effectiveness of the marketing programs.

Requirements

•Experience and track record in developing and launching marketing initiatives in the healthcare space to drive business results. •Experience translating complex clinical evidence and health economics data to support value proposition and build commercial messaging. •Experience in close collaboration with cross-functional team and sales organization to drive campaign execution. •Experience working with Imaging Cardiologists/Radiologist, General Cardiologist, Interventional Cardiologist and CV line Administrators.