Senior Analyst, Growth Marketing

November 8

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Description

• The Senior Analyst, Growth Marketing is responsible for the creation, maintenance, and optimization of paid performance campaigns in-house as well as performing daily optimizations and analysis that contribute to the growth of Hims and Hers. • Own paid display media and video creative management across various platforms and channels, building creative calendars and media plans and running end-to-end campaign management. • Proactively analyze large data sets of publisher performance metrics to understand trends, run backend yield optimizations, and make recommendations to customers to drive revenue. • Partner with internal teams on creative deliverables, providing briefs and reviewing deliverables to follow best practices. • Work with data and analytics teams to troubleshoot/resolve technical issues. • Monitor changes in key metrics, analyze performance trends and provide on-going analysis to stakeholders. • Provide reporting, budgeting, and creative support to other performance channel owners including paid search and shopping.

Requirements

• 2+ years of experience and strong digital marketing background at an agency or D2C company. • Proven track record of driving measurable revenue and engagement via digital advertising. • Strong quantitative analysis skills, an affinity for numbers and ability to uncover insights quickly and accurately. • Deep understanding of pixel set up and implementation, attribution, and conversion actions. Strong awareness for technical account problem solving - including analytic, QA, and troubleshooting. • Self-starter, strong organizational skills, ownership mentality and the ability to prioritize work. • Experience working with internal teams - with the ability to break down complex concepts to non-technical stakeholders.

Benefits

• Competitive salary & equity compensation for full-time roles • Unlimited PTO, company holidays, and quarterly mental health days • Comprehensive health benefits including medical, dental & vision, and parental leave • Employee Stock Purchase Program (ESPP) • Employee discounts on hims & hers & Apostrophe online products • 401k benefits with employer matching contribution • Offsite team retreats