Performance Creative Strategist

October 26

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Homestead Studio

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social media marketing • digital marketing • Facebook marketing • Instagram marketing • Snapchat marketing

11 - 50

Description

• We use data to make informed decisions around creative video storytelling — rather than having the data work for us. • This means we are constantly looking at Meta, TikTok, and other social platforms’ performance data to optimize and streamline creative decisions to give our direct-to-consumer clients the best chance of success in the marketplace to grow their client base. • We never settle for "good enough" and react in real-time to make creative decisions and leverage how the world responds to our creativity to make it even better. • The ideal candidate is curiously passionate about 'why' video advertisements work & how social media trends go viral! • Researching and analyzing questionnaires from our clients to understand the company, product, and customers • Conducting customer and brand research, as well as social listening and competitor analysis • Writing conversion-focused direct response ads, ad briefs, shot scripts, and shot lists for our clients, primarily direct-to-consumer brands like TRX, Hug Sleep, and more • Collaborating with designers, reviewing ad quality, and ensuring creative excellence • Outlining testing variables, presenting hypotheses, and executing creative based on those insights • Analyzing ad performance data and incorporating findings into future creative strategies • Reporting on findings, creative trends, and performance to Account Managers

Requirements

• Facebook & Instagram product knowledge is required, TikTok is a big plus • An interest in performance advertising • Bachelor's degree in a related field or equivalent experience is a plus • Experience working as part of a remote team is a plus • A passion for learning • Bonus: Experience with software like Motion, Foreplay, ClickUp, Slack, etc.

Benefits

• Health, Dental & Vision (fully covered by Homestead) • 401K Plan • 15 days PTO, plus 7+ paid holidays • Fully remote • Great career growth opportunities • Competitive salary • Incredible company culture - we balance freedom with responsibility, are passionate about the impact we make every day, and aim for a consultative, transparent, and communicative approach in both our internal and client relationships