Digital Marketing Manager

October 20

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Description

• Lead and manage a team of SEO specialists and other marketing members of the team providing guidance and support to achieve team goals. • Manage the team to execute marketing goals while also contributing to day-to-day tasks. • Design and execute paid digital marketing strategies to generate leads, increase member acquisitions, and elevate brand visibility. • Oversee digital marketing initiatives across social media, SEM, and display networks, focusing on lead generation and conversion rate enhancement. • Assess and report on campaign outcomes, making necessary adjustments to improve performance and ROI. • Coordinate with the team and platforms to optimize campaign efficiency and explore new opportunities. • Work with the SEO team to ensure both on-page and off-page SEO strategies to improve search engine rankings. • Establish and monitor KPIs, concentrating on lead generation, trial conversions, member acquisitions, and cost-per-acquisition. • Manage email marketing initiatives, including list management, content creation, testing, deployment, reporting, and optimization. • Develop and execute comprehensive SEO strategies to improve organic search rankings. • Stay abreast of industry trends and search engine algorithm updates to ensure cutting-edge optimization techniques. • Implement and refine strategies tailored for the US market, ensuring alignment with regional trends and requirements. • Provide regular updates and insights to leadership and stakeholders, identifying areas for improvement and optimization. • Utilize data to craft and execute successful marketing campaigns, leveraging storytelling to enhance engagement.

Requirements

• Bachelor’s degree in a related field preferred. • Minimum of 5 years of digital marketing experience. • Proficiency with CRM software. • Strong understanding of digital marketing platforms such as Google Ads, Facebook Ads Manager, Mailchimp, Google Analytics, etc. • Demonstrated experience in lead generation optimization to drive increased leads and conversions. • Proven expertise in campaign management across social, SEM, and display channels. • Extensive knowledge of SEO strategies (both on-page and off-page). • Strong email marketing campaign management experience. • Familiarity with project management tools (e.g., Asana) is a plus. • Excellent analytical skills. • Fluent spoken and written English communication. • Strong people skills and the ability to work effectively with diverse groups of stakeholders and peers based in different geographies. • A penchant for storytelling with an ability to rely on data to tailor successful campaigns. • Adaptability and resourcefulness to deliver successful outcomes and drive marketing results. • Strong attention to detail skills. • Ability to balance strategic planning with tactical execution, championing bold and creative ideas.

Benefits

• Competitive salary based on the local market. • Performance bonus and yearly bonus opportunities. • A dynamic and supportive work environment. • Opportunities for professional growth and development.