Principal Brand Marketing Manager - Brand Advertising and Partnerships

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HubSpot

WebsiteLinkedInAll Job Openings

inbound marketing • marketing • internet marketing • online marketing • web marketing

1001 - 5000 employees

Founded 2006

☁️ SaaS

🤝 B2B

Description

• Join a team of marketers building an iconic brand through data-driven advertising. • Develop campaign strategies focused on mid-funnel and direct response assets. • Collaborate closely with media, operations, and creative teams to execute campaigns. • Evaluate and manage third-party partnerships to drive brand awareness. • Work with stakeholders to craft and develop the HubSpot brand.

Requirements

• 10+ years of experience as an individual contributor in a brand marketing role. • Passionate about full-funnel advertising and capable of developing campaign strategy. • Deep understanding of performance marketing and how brand marketing influences performance goals. • Experience creating briefs for agency partners and internal teams. • Experience managing partnerships and activations to increase brand awareness. • Able to analyze campaign data for optimizations and report on success metrics. • Knowledgeable about social media, influencer marketing, and paid media impact on brand. • Proven track record of collaborating with external vendors for successful demand campaigns. • Familiar with paid media channels and developing strategies with teams. • Naturally curious and driven to learn more. • Strong communication skills across teams and to leadership.

Benefits

• Cash compensation includes base salary, on-target commission, and annual bonus targets. • Some roles are eligible to participate in equity plan to receive restricted stock units (RSUs). • Some roles may also be eligible for overtime pay. • Total compensation package includes benefits and perks to help employees grow better.