Director, Digital Marketing

December 10

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Independence Pet Group

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Pet Products • Pet Services • Pet Insurance

1001 - 5000 employees

👥 B2C

🧘 Wellness

Description

• Set marketing objectives for your team to meet business revenue forecasts and execute on strategic initiatives. • Manage and execute against digital marketing budget, ensuring the spend is allocated to activities to achieve targeted return. • Develop and strategically support the Marketing Tech Stack to deliver on PetPlace initiatives inclusive of CRM and Data Management tools, CRO, Adobe Experience Manager, and Salesforce Marketing Cloud or similar marketing technologies. • Lead a data-driven team that develops, manages, and tracks metrics and success criteria for all marketing and customer retention and acquisition programs, including creating and maintaining performance reports and dashboards and sharing insights with key stakeholders on a regular cadence. • Ability to analyze customer data using database queries (SQL), spreadsheet (Excel) models, web analytics tools (Google Analytics, PowerBI, etc.), data warehouses and campaign management software tools, while supporting continued improvement of channel attribution capabilities and reporting. • Have a strong understanding of legal requirements for both email and SMS consent and can help the team navigate through meeting those requirements, including CAN-SPAM, CCPA, and GDPR regulations. • Assess trends, competitor actions, and technological advances in direct marketing products, services, and communications. • Evaluate emerging technologies and provide leadership and perspective for adoption where appropriate. • Act as a brand steward, ensuring all messaging and creative aligns to corporate and PetPlace branding guidelines and positioning. • Drive a data-driven culture of innovation and testing to produce better outcomes across our channels and inspire our team to collaborate and think beyond our current capabilities. • Effectively manage internal cross-functional relationships, and external agency relationships (as required). • Implement processes to effectively manage digital marketing team workload, cross-functional relationships, and external agency relationships to ensure coordination that leads to greater success and results. • Lead a team of 3 full time employees, contractors and agencies.

Requirements

• Bachelor’s degree in marketing or relevant field • Proven experience with over 10 years in marketing roles, with a track record of success in developing and executing digital marketing initiatives • At least 5 years of experience managing email marketing campaigns. • Salesforce or similar ESP experience strongly recommended. • Track record in leading growth in direct-to-consumer markets • Demonstrable experience designing and implementing successful personalized marketing programs • Strong leadership skills and ability to motivate and partner with cross-functional teams • Solid knowledge of digital marketing fundamentals such as AdWords , GA , CRM journey mapping • Excellent communications skills • Strong analytical and project management skills • Strategic mindset, with ability to make difficult decisions • Experience in pet industry is a strong asset

Benefits

• Comprehensive full medical, dental and vision Insurance • Basic Life Insurance at no cost to the employee • Company paid short-term and long-term disability • 12 weeks of 100% paid Parental Leave • Health Savings Account (HSA) • Flexible Spending Accounts (FSA) • Retirement savings plan • Personal Paid Time Off • Paid holidays and company-wide Wellness Day off • Paid time off to volunteer at nonprofit organizations • Pet friendly office environment • Commuter Benefits • Group Pet Insurance • On the job training and skills development • Employee Assistance Program (EAP)