Influ2
Influ2 is a marketing technology company that specializes in contact-level advertising, helping businesses improve their sales pipeline by targeting specific decision makers with personalized ads. The company offers a unique platform that integrates seamlessly into existing marketing systems, allowing sales and marketing teams to work more closely together. By focusing on individual-level targeting across major social and display networks without relying on cookies or IP addresses, Influ2 ensures compliance with data protection standards like CCPA and GDPR. This approach enables companies to track the impact of their advertising on revenue and sales opportunities, ultimately optimizing ad spend and enhancing the buying journey for niche B2B audiences.
Account-based marketing • Person-based marketing • Account-based advertising • Person-based advertising • B2B marketing
Customer Lifecycle Manager
March 19
Influ2
Influ2 is a marketing technology company that specializes in contact-level advertising, helping businesses improve their sales pipeline by targeting specific decision makers with personalized ads. The company offers a unique platform that integrates seamlessly into existing marketing systems, allowing sales and marketing teams to work more closely together. By focusing on individual-level targeting across major social and display networks without relying on cookies or IP addresses, Influ2 ensures compliance with data protection standards like CCPA and GDPR. This approach enables companies to track the impact of their advertising on revenue and sales opportunities, ultimately optimizing ad spend and enhancing the buying journey for niche B2B audiences.
Account-based marketing • Person-based marketing • Account-based advertising • Person-based advertising • B2B marketing
📋 Description
• Expand multilayered relationships: Develop relationship mapping to build and track engagement with decision-makers, champions, and influencers within customer accounts. • Enhance lifecycle engagement: Develop targeted programs for onboarding, adoption, retention, expansion, and advocacy to drive long-term customer success. • Scale 1:1 relationship programs: Balance high-touch engagement with scalable initiatives, such as automated nurtures and community-driven programs. • Optimize customer insights & reporting: Collaborate with Ops and CS to track engagement, analyze data, and improve attribution models connecting efforts to revenue impact. • Drive advocacy & loyalty: Execute surprise & delight campaigns, identify advocacy opportunities, and support customer storytelling efforts.
🎯 Requirements
• 3+ years of experience in marketing, ideally in B2B or tech. • You have experience managing and growing customer communities, fostering peer-to-peer engagement. • You understand the power of direct mailer platforms in creating memorable touchpoints. • You can track, measure, and optimize engagement (experience with HubSpot and Salesforce is a bonus).
🏖️ Benefits
• Enjoy remote work flexibility – no fixed working hours. • Benefit from the Unlimited Vacation policy to ensure a healthy work-life balance. • Receive Generous Parental Leave and other well-structured PTO and leave policies. • Enjoy a well-rounded health package with comprehensive medical, dental, and vision coverage designed to support you. • Be part of a high-growth company – we’ve raised $15M in Series A, maintained 18+ months of cash-positive operations, and achieved 50% growth.
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