Director of Retention - Lifecycle

March 13

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $110k - $140k / year

⏰ Full Time

🔴 Lead

👔 Director

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iRESTORE Laser (Freedom Laser Therapy)

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iRESTORE Laser (Freedom Laser Therapy) is a company that specializes in non-invasive hair restoration technology. Their flagship products include laser devices designed to promote hair growth using FDA-cleared low-level laser therapy. iRESTORE offers a range of devices tailored for different hair loss conditions and aims to provide effective solutions without the use of drugs or surgery, ensuring safety and convenience for consumers.

Laser Therapy • Hair Loss Treatment • Product Development • Hair Restoration • eCommerce

11 - 50 employees

Founded 2003

⚕️ Healthcare Insurance

💄 Beauty

🧘 Wellness

📋 Description

• Build & Scale iRestore’s Subscription Growth Strategy • Own and develop a data-driven subscription strategy to increase Monthly Recurring Revenue (MRR) while improving retention. • Identify and optimize key moments in the customer lifecycle to improve conversion to subscription and reduce churn. • Partner with the Product, Growth, and CX teams to improve the overall subscription experience, including onboarding, billing, upsells, and retention mechanics. • Continuously refine pricing strategies, promotional offers, and retention tactics to maximize subscriber LTV. • Oversee Email, SMS, & Lifecycle Marketing • Own and optimize Klaviyo (email), Postscript (SMS), and Skio (subscriptions) to ensure cohesive messaging and automation across all lifecycle touchpoints. • Develop and implement high-impact email and SMS flows, including welcome series, post-purchase nurturing, subscription onboarding, and churn prevention sequences. • Build personalized lifecycle marketing campaigns based on customer behaviors, past purchases, and segmentation insights. • Ensure email & SMS marketing strategies are fully aligned with iRestore’s growth & retention KPIs. • Improve Retention, Churn Reduction & LTV • Develop churn reduction initiatives to increase subscription retention rates and maximize overall customer lifetime value (LTV). • Identify and optimize key drop-off points in the subscription funnel and implement A/B testing strategies to improve retention. • Analyze customer cohorts and churn data to develop high-impact win-back strategies. • Work closely with CX and Product teams to gather customer feedback and implement retention-driving improvements. • Lead & Develop the Retention Team • Directly manage and mentor the Senior Growth Manager, Retention & Lifecycle to execute world-class retention strategies. • Establish KPIs, goals, and performance tracking to measure the effectiveness of lifecycle & subscription initiatives. • Develop a testing roadmap to continuously improve retention and drive incremental revenue growth. • Cross-Functional Collaboration & Strategic Leadership • Align with Growth, Paid Media, Performance Creative, and Product teams to ensure a seamless customer journey from acquisition to retention. • Work with Creative & Design teams to develop engaging lifecycle marketing assets that drive subscriber engagement. • Partner with Customer Support (CX) and Operations teams to optimize subscription experiences (billing, renewals, cancellation flow). • Regularly present insights, reports, and recommendations to executive leadership on retention performance and growth opportunities.

🎯 Requirements

• 7+ years of experience in retention, lifecycle marketing, or CRM, with a strong focus on subscription businesses and DTC eCommerce. • Proven track record of scaling and optimizing subscription programs, with measurable success in increasing MRR and reducing churn. • Strong expertise in email marketing, SMS marketing, and lifecycle automation, with experience managing tools like Klaviyo, Postscript, and Skio (or Recharge). • Highly analytical, with experience using data-driven insights to optimize LTV, AOV, retention rate, and churn metrics. • Cross-functional leadership experience, collaborating with teams across Growth, Product, Creative, and CX. • A strategic mindset with the ability to execute high-impact campaigns and experiments to drive revenue. • Experience in cohort analysis, segmentation strategies, and retention-focused personalization. • Strong leadership and team management experience, with a track record of developing high-performing teams.

🏖️ Benefits

• Competitive compensation, including performance-based bonus • Unlimited PTO • Flexible schedule • Healthcare (medical, dental & vision) fully covered • Gym membership credit – your physical and mental health is super important • Kindle/Audible credits – We really value lifelong learning and personal development • Free iRESTORE Products! (In case you or someone you love is losing hair) • Paid maternity/paternity leave • Work anywhere / remote job