Manager, DTC Marketing - Americas

March 19

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iRobot

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iRobot is a company specializing in the design and manufacture of innovative home robotics solutions. With a strong focus on technology and engineering, iRobot aims to revolutionize the way we interact with and utilize robotics in everyday life. The company values diversity, inclusion, and flexibility in the workplace, offering comprehensive benefits and fostering a culture of thoughtful intelligence. As a leading entity in home robotics, iRobot provides opportunities for students and professionals to thrive and contribute to the ongoing development of cutting-edge robotic technologies.

Home robotics • Robotics • Software Engineering • Consumer Products • Technology

501 - 1000 employees

Founded 1990

🔧 Hardware

💰 $8.5M Series B on 2021-03

📋 Description

• Accountable for achievement of the demand gen and acquisition targets for the DTC Americas business for owned channels • Lead Site Merchandising, content, and CRM marketing (email/app/personalization) for DTC, setting objective and work plans for the teams to deliver against strategy. • Build and maintain annual strategic plan for DTC Marketing to deliver against goals and objectives. • Actively drives project initiatives to enable future channel growth and performance. • Makes recommendations to overall iRobot Americas Marketing strategy; and influences Global Marketing outputs. • Ensure channel strategies align to targets and monitor performance. • Represent DTC teams, in partnership with Channel Marketing for creative briefing process • Applies a test & learn approach to growing overall channel performance. • Utilizing A/B testing methods where required. • Ensures teams deliver with operational excellence and regularly develops, modifies and recommends changes to processes and policies for continued excellence. • Provides input and prioritization on overall eCommerce Mar-tech strategy and roadmaps to maximize ROI from MarTech investments. • Works cross functionally across the organization, regularly interacting with global teams. Including senior management and executive levels on matters concerning functional areas and/or customers.

🎯 Requirements

• Experience with Salesforce Commerce and Marketing Cloud capabilities including Interaction Studio and Journey Builder • Data driven mindset and a passion for storytelling • Strong attention to detail and ability to manage multiple projects and deadlines. • Ability to collaborate efficiently with cross-functional teams • Ability to work under pressure, prioritize, meet tight deadlines and work independently • Proven written and verbal communication skill • Strong organizational skills, detail-oriented, and mission-accomplish focused • Ability to interpret metrics and measurement within reporting tools including (but not limited to) Tableau, Google Analytics and Google Optimize • Experience managing dispersed teams, remote work environment • Ability to manage multiple priority projects concurrently