Senior Product Marketing Manager - Federal

February 25

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Ivanti

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Ivanti is a technology company that provides comprehensive IT solutions for businesses around the world. Specializing in endpoint management and security, Ivanti enables secure workflows by offering services in areas such as enterprise service management, IT asset and service mapping, and network security. The company is known for its Ivanti Neurons platform which integrates various IT management tools to facilitate efficient operations and secure every device within an organization, anywhere they might be situated. Ivanti supports a wide range of industries including healthcare, education, retail, and the public sector.

IT Asset Management • Patch Management • IT Service Desk • PC Lifecycle Management • Mobile Device Management

1001 - 5000 employees

Founded 1985

🏢 Enterprise

🔐 Security

☁️ SaaS

💰 Private Equity Round on 2021-03

📋 Description

• In-depth knowledge – Demonstrate a comprehensive understanding of market trends, competitors and Federal agencies’ needs in a mature yet evolving space. • Strategic planning – creating and executing comprehensive marketing plans aligned with federal agency objectives, including target audience identification and messaging development. • Thought leadership – Promote Ivanti’s solutions via presentations, blogs and events to generate awareness and interest. • Platform, product, and solution messaging – Construct persuasive value-based messaging specific to the Federal Government that showcases our differentiation against key competitors in the space. • Go-to-market expertise – Utilize strategic GTM tactics and partner with lifecycle marketing teams to reach our Federal Government audiences and illustrate how Ivanti can help them reach their goals. • Content development – Create engaging content to drive understanding and decision-making for Federal buyers and doing so in collaboration with key Federal partners. • Enablement – Partner with the sales enablement team to educate and empower our sales and partner networks.

🎯 Requirements

• Experience in at least one IT/Security market for Unified Endpoint Management and/or Security, IT Service Management, Network Security. • Experience working with Carahsoft and other Federal channel partners. • Familiarity with FedRAMP certification process and marketing of. • Understanding of key regulations impacting the purchase and deployment of our technologies within the Federal space. • Experience in platform marketing, AI, and automation preferred. • Multi-product solution development and marketing experience in new market categories. • Experience with SaaS solutions and transformation models. • Highly skilled at concise content creation.