Paid Media Strategist - New Channels

October 11

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Description

• Lead the effort to grow our business through new paid advertising channels. • Own day-to-day campaign management, manage budgets and deliver against quarterly targets for RoAS and/or gross profit. • Define the strategy and testing cadence for a broad range of brand-new paid acquisition campaigns. • Troubleshoot unsuccessful efforts and make well-reasoned decisions. • Help transition successful channels to other team members and reallocate bandwidth.

Requirements

• Minimum 3+ years experience in digital marketing in fast-paced digital environments. • Demonstrated experience building paid media campaigns. • Experience working in a conversion-oriented environment, e-commerce, lead generation or similar. • Broad working exposure across multiple forms of media like Google, Bing, Instagram, TikTok, and more. • Strong customer empathy to map media experiences against customer journeys. • Strong affinity for data and analytics to improve business performance. • A demonstrated willingness to experiment, fail fast, iterate, and succeed. • Ability to work independently in a virtual team environment across multiple time zones. • A passion for travel and global cultures.

Benefits

• Collaborative, friendly, and diverse culture: We foster an inclusive and vibrant atmosphere. • Work from anywhere: We embrace a remote-first approach. • Mental wellness sessions: Our sessions are led by certified psychologists. • Training Allowance: Access an outstanding learning platform to facilitate your professional growth. • Extended Family Leave policy: Our policy covers all birthing parents, non-birthing parents, and adopting parents. • Rest and Relaxation: We offer PTO for all employees and Unlimited PTO for managers and above.