Senior Marketing Specialist - Growth

2 days ago

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Root Inc.

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Car Insurance • Mobile App • Technology • Automotive Telematics • Insurance

1001 - 5000

Description

• Identify, plan, and execute strategies to profitably increase Root’s new business growth with existing marketing partners • Align with new partners on engagement terms and contracts in close collaboration with Root’s Procurement team • Identify common bottlenecks and develop proactive solutions to streamline Root’s partner contracting and onboarding • Collaborate with Analytics to create and manage dashboards, providing stakeholders with insights on affiliate marketing performance and handling ad hoc questions • Launch and manage advertising campaigns across various digital platforms • Implement predictive models developed by the team’s data scientists • Develop requirements for software engineering projects and clearly communicate them to engineering teams

Requirements

• 3-5 years of experience in a business development or vendor-facing program manager or account manager role • Excellent written and verbal communication skills • Proven success in coordinating cross-functional projects across multiple internal teams and/or external partner • Ownership mentality: takes the initiative to identify, champion, and execute on the highest impact work • Familiarity with setting up and maintaining advertising campaigns on popular digital marketing platforms (e.g. Google Ads, Meta, The Trade Desk, MediaAlpha) • Preferred but not required: Experience working with Procurement and potential partners to align on partnership terms and contractual language • Proficiency in database management, SQL, business intelligence, and data visualization • Insurance or tech industry experience