Senior Growth Marketing Manager

2 days ago

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Global Payments Inc.

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Payments • Ecommerce • Point of sale • Payment technology • Merchant services

10,000+

Description

• Develop and orchestrate acquisition marketing plans aimed at small business merchants in the Americas • Lead integrated campaign strategy, planning, and execution for Global Payments’ products • Map target audiences, relevant messages, content, and tactics to the customer journey • Measure & optimize campaign performance to achieve revenue growth goals • Provide ongoing campaign performance, insights, and goal pacing to internal stakeholders and leaders • Collaborate with International Marketing, Field Marketing, and Partner Marketing counterparts to extend campaigns

Requirements

• Minimum of 7 years’ experience in B2B SaaS demand generation and growth marketing • Proven track record of building and executing highly engaging, revenue-driven marketing programs • Demonstrated understanding of integrated campaign architecture and the customer decision journey • Strong relationship builder and high collaborator with Sales, marketing leadership, and other stakeholders • Ability to leverage analytics, marketing automation, and CRM tools to derive campaign performance insights • Resourceful marketer who is self-motivated and disciplined with the ability to define and achieve objectives with limited oversight • Excellent communication skills, particularly when articulating findings in meaningful, clear ways to leadership stakeholders with an emphasis on actionable insights • Experience with payments, point of sale, or ecommerce highly preferred