Account Manager

November 1

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Digital Performance Advertising • Facebook Advertising • Search Engine Marketing • Conversion Rate Optimization • Creative Services

51 - 200 employees

Description

• $110-125K Base + Commission Potential • 100% Remote Work • This role will act as the day-to-day account lead for 3-6 clients, sitting at the intersection of outstanding leadership, communication, service, and campaign performance. • Responsible for all aspects of strategy and execution of paid digital media campaigns, including forecasting, identifying growth opportunities, performing data analysis, and leading the team to exceed client KPIs and grow businesses. • Responsibilities include initial planning, implementation, monitoring, optimization, analysis, and reporting. • Guide conversations and brainstorms, providing insights, and creating compelling and engaging reports with the client services team. • Main point of contact for clients, requiring exceptional communication skills to set expectations and manage the team. • Daily management of paid digital media campaigns for a variety of clients and budgets. • Work within client budgets and seek methods to improve metrics like cost per click, conversion rates, etc. • Leverage real-time data dashboards to communicate campaign performance to clients and create a clear road-map for the future. • Analyze performance data and provide intelligent synthesis, interpretation, and appropriate action plans based on conclusions. • Continuously measure and optimize campaign performance while establishing benchmarks and recommending future tests. • Communicate with clients on all elements of the campaign, including planning, performance, and project status. • Prepare reports and present results to clients and management. • Maintain a high level of knowledge of best practices and strategies in advertising networks. • Use a data-driven approach to develop marketing strategies and marketing plans to support client business objectives. • Build effective relationships with all clients. • Gather data on consumer, competitor, and market conditions, including building and maintaining test environments to further platforms and campaigns. • Testing against benchmarks each quarter.

Requirements

• 5+ years of performance marketing experience required, specifically an emphasis on strategy, client relationship management, and search • Ability to problem-solve and structure complex projects/plans with multiple stakeholders and deliverables • Ability to communicate effectively to all employee levels while understanding both the day to day and big picture • Ability to hire, train, and foster collaboration with a team that reports directly to you • Ability to work in a fast-paced environment while managing time effectively

Benefits

• Competitive salary with performance-based bonuses. • Health, dental, and vision insurance. • Paid time off and holidays. • Opportunities for professional development and career growth. • A creative and collaborative work environment where your ideas and contributions are valued. • Additional benefits include • Life and Accident Insurance Plans • Short and Long Term Disability Plans • Employee Assistance Programs • Paid Parental Leave • Family Forming Plans • Cigna Secure Travel • Health Savings Account (HDS) • Health Care Flexible Spending Account (FSA) • Limited Purpose FSA • Dependent Care FSA • Access to MetLife Legal Plan Services • 401k Match Plans • Access to Virtual Health Services • Remote Working Flexibility • Half-Day Fridays • New MacBook Pros