Growth Marketing Manager - Mobile

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Kraken Digital Asset Exchange

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Kraken Digital Asset Exchange is a cryptocurrency platform that facilitates the buying and selling of over 200 cryptocurrencies, including Bitcoin, Ethereum, and many others. Founded in 2011, Kraken provides a comprehensive suite of features for both beginner and advanced traders, such as advanced trading interfaces and margin trading. The platform emphasizes industry-leading security, deep liquidity, and 24/7 customer support, making it a trusted choice for users worldwide. Kraken caters to individual investors as well as institutional clients, offering services like OTC trading and custody. The company is committed to transparency with its proof of reserves and mission-driven values. Kraken operates globally, supporting clients in over 190 countries, with a quarterly trading volume exceeding $207 billion. However, users are advised of the high risk of crypto investments and the lack of regulation in some jurisdictions.

Bitcoin • Litecoin • Dogecoin • Ethereum • Cryptocurrency

1001 - 5000 employees

Founded 2011

₿ Crypto

💸 Finance

💳 Fintech

📋 Description

• Building the Future of Crypto • Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology. • Kraken is a mission-focused company rooted in crypto values. • Join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. • As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. • Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space.

🎯 Requirements

• Mobile growth expertise: Demonstrated experience driving organic user acquisition for mobile apps at a top-tier brand. • Data analytics skills: Strong proficiency in data analysis, with experience using tools like Appsflyer, Mixpanel, Tableau, App Store Connect, Google Play Console, and third-party ASO tools. • Deep understanding of growth fundamentals: Knowledge of growth models, virality mechanics, k-factor optimization, referral strategies, and conversion funnels. • App store optimization (ASO) mastery: Proven ability to optimize metadata, improve keyword rankings, and enhance store page conversions. • Strategic and creative thinking: Ability to balance data-driven decision-making with creative problem-solving to drive meaningful growth. • Passion for crypto: Strong interest in blockchain technology, digital assets, and the evolving financial landscape. • Collaboration and communication: Ability to work cross-functionally with marketing, product, design and engineering teams to align on strategies and execute growth initiatives.

🏖️ Benefits

• This is the target annual salary range for this role. • This range is not inclusive of other additional compensation elements, such as our Bonus program, Equity program, Wellness allowance, and other benefits [US Only] (including medical, dental, vision and 401(k)). • The compensation range provided is influenced by various factors and represents the initial target range. • Our salary offerings are dynamic and strive to ensure that our base salary and total compensation package aligns and recognizes the top talent we aim to attract and retain. • The compensation package of the successful candidate is based on various factors such as their skillset, experience, and job scope.