Digital Growth Marketing Manager

February 26

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LawnStarter

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LawnStarter is a service platform that provides affordable lawn care services at the click of a button. With fast online ordering, quality service, and a user-friendly app, LawnStarter allows customers to easily schedule and manage lawn maintenance services. These include lawn mowing, fertilization, bush trimming, and weeding. The company partners with local professionals to ensure reliable and insured services while supporting small businesses. LawnStarter offers its services across numerous locations in the United States, aiding customers in keeping their lawns beautiful and well-maintained.

Lawn Care • Landscaping • Outdoor Home Services • Mowing • Customer Service

51 - 200 employees

Founded 2013

👥 B2C

🏪 Marketplace

🏠 Real Estate

💰 $10.5M Venture Round on 2019-11

📋 Description

LawnStarter is the nation's leading on-demand platform for lawn care and landscaping services, and our vision is to be a one-stop shop for all outdoor home services. • We’re looking for a data-driven, strategic, and customer-focused Digital Growth Marketing Manager to oversee key acquisition and growth channels. • This role is crucial for driving customer acquisition, improving lead quality, optimizing cost-per-lead, and enhancing our reputation across multiple platforms and brands. • Channel Management: You’ll manage lead acquisition efforts across various digital platforms, focusing on optimizing channel performance to drive growth and enhance brand visibility. • Customer Success Oversight: You'll guide our partner success team to deliver excellent service to lead partners, hit key performance targets, and strengthen our most valuable lead partner relationships. • Reputation and Review Management: You’ll manage and monitor our ratings and review platforms to strengthen brand reputation, actively responding to customer feedback and promoting positive experiences. • Pro Acquisition Management: Manage posting activities across various channels to support pro acquisition. • Process Automation: You’ll utilize tools and technologies like Retool and Zapier to streamline operational workflows. • Referral Program Growth: You’ll develop and enhance the referral program to increase customer acquisition. • Cross-Functional Collaboration: You’ll work closely with product, sales, engineering, and customer service teams to align channel strategies. • Exploring New Channels: You’ll constantly evaluate and test new acquisition channels.

🎯 Requirements

Channel Management Expertise: You're skilled at optimizing lead conversion through effective management of lead partners, marketing automation platforms, and customer communications. You excel at analyzing performance metrics, implementing data-driven improvements, and maintaining high service quality standards across multiple channels. • Experience with Multi-Channel Acquisition: This role is more than managing a single channel – it requires overseeing multiple acquisition channels at scale, each with unique demands and seasonality. You’ve successfully managed paid, affiliate, and local listings channels to drive growth, with experience in balancing acquisition goals across a variety of digital marketing platforms. • Data-Driven Marketer: You are both analytically minded and business savvy, skilled at interpreting data to inform strategy. Proficiency in data tools like Excel and SQL is a must. You can translate insights into actionable strategies, sharing results with stakeholders to guide decision-making. • Process Automation and Efficiency Mindset: You’re resourceful, always looking for ways to increase efficiency through automation and AI. You have experience with tools like Zapier to streamline workflows, enabling the team to scale acquisition efforts while reducing manual work. • Hands-On and Team-Oriented: As a key contributor, you’ll be directly involved in the daily management of channel operations. You work well within a team, actively handling tasks, and collaborating across departments to ensure smooth execution and alignment with broader goals.

🏖️ Benefits

Great Culture: One of the top places to work in Austin in 2018, 2019, and 2020, and in the US in 2021, we are all about the team. That’s why we have spent a massive amount of time finding humble, passionate, and smart folks that you will get to work with every day. • Work from the comfort of your own home • Healthcare benefits: medical, dental, vision, and 401k • Unlimited vacation policy • $90k - 130k USD annually, depending on experience