Head of Marketing - Remote

2 days ago

Apply Now

Receive Emails with Similar Jobs

Lingraphica

WebsiteLinkedInAll Job Openings

Aphasia • Online Speech Therapy • Speech-Generating Devices • Speech Therapy Apps • Telemedicine

51 - 200

Description

• Develop and implement a comprehensive marketing strategy that attracts and converts new customers and aligns with company goals. • Lead the creation of marketing plans, including campaign management, content development, performance analysis, and public relations. • Foster a collaborative culture of innovation and experimentation that builds awareness, drives engagement, and increases conversion. • Analyze the effectiveness of marketing initiatives and apply learnings to future activities. • Provide coaching, mentorship, and professional development opportunities to highly talented and dedicated teams. • Build and maintain strong relationships with other directors, managers, function leaders, and executives. • Seek and maintain relationships with notable figures, thought leaders, and influencers important to Lingraphica’s business interests. • Work closely with and guide the business unit marketing teams in campaign planning and implementation. • Apply best practices in digital marketing, including SEO/SEM, social media, and email marketing. • Oversee the creation of engaging, informative, and thought-leadership content tailored to the needs of our audiences. • Develop website strategies that grow the company's online presence, increase website conversion, and feed the sales pipeline. • Enhance and refine the digital advertising strategy. • Analyze metrics across the Sales and Marketing teams and develop best practices that optimize performance. • Oversee the Customer Service team and deliver a seamless customer experience. • Design and implement customer experience strategies (in person, over the phone, and on our websites) to enhance customer satisfaction and loyalty, while maintaining the company’s world class Net Promotor Score. • Continuously refine customer personas and map the customer journey to ensure our customers remain at the center of decision-making. • Develop and manage customer feedback loops to continually improve products and services. • Collaborate with the Sales and Marketing teams to develop effective sales tools, presentations, and training materials. • Support sales efforts through product training, objection handling, and coaching engagements. • Refine and expand post-sale training and onboarding to ensure customers get the most from our products and services. • Ensure consistent messaging, branding, and positioning across all Sales and Marketing channels and materials. • Conduct market research to identify trends, customer needs, and competitive landscape. • Use data-driven insights to refine strategies and identify new opportunities for growth. • Identify and establish partnerships with healthcare providers, rehabilitation centers, and advocacy groups. • Identify co-marketing initiatives and joint ventures to expand the company's reach and impact.

Requirements

• Bachelor's degree in marketing, Business Administration (MBA preferred), or equivalent combination of education and experience. • 8-10 years of experience with multiple facets of marketing: digital, content, product, B2B, and B2C. • At least 5 years in a leadership role, preferably within the healthcare or medical device industry, with a focus on customer acquisition. • Marketing agency experience (preferred). • 2-3 years of hands-on AAC device experience (preferred). • Applying new technologies (e.g. AI tools) to streamline processes (preferred). • Sound command of best practices in digital, product, B2B, and B2C marketing techniques. • Excellent leadership, communication, and interpersonal skills. • Ability to think strategically and creatively, with a data-driven approach to decision-making. • Proven track record of developing and executing successful marketing and customer experience strategies. • Proven project management skills. • Proficiency in digital marketing tools and platforms, including CRM, marketing automation, and analytics. • Experience with regulatory requirements and industry standards related to HIPAA, PHI, and PII (preferred).