MrBeast is associated with the Linkpop tool, a mobile-first, customizable link in bio service powered by Shopify, allowing users to turn their social media profiles into monetizable storefronts. It enables creators, influencers, and brands to showcase and sell products directly through their social media bios, integrating seamless Shopify checkout processes. Linkpop provides analytics and customization options to enhance brand presence and sales conversion, supporting additional revenue streams like merchandise sales, dropshipping, and affiliate promotions. This tool is particularly efficient for creators looking to optimize their social media engagement into actionable sales paths, enabling users to track performance and manage links across platforms efficiently.